Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.

From retro icons and nu nostalgia in Paris, to a surge in TikTok fashion commentators at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York's passion for Gen Z's up-and-coming stars – Lefty and Karla Otto, alongside exclusive insights from TikTok, are here to unveil the pivotal trends and essential data you must discover this season. Delve into our latest report: SS24 Womenswear Roundup.

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SS24 Womenswear Roundup

Sport is undeniably at the height of the cultural zeitgeist. This summer's events, from Wimbledon to the Women's World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY. 

However, the impact of sport has expanded beyond ticket sales and broadcast figures. Social media has played a significant role in reaching a wider audience, leading to flourishing partnerships as brands seek to tap into the extensive influence of sports and engage with consumers in new ways. Athletes and sports clubs are also embracing the creative world, participating in high-profile events, and employing innovative strategies like influencer partnerships and merchandise opportunities. Authenticity and community are key factors that contribute to athletes' success as influencers, making them among the most influential figures worldwide.

In this report, Lefty and Karla Otto unlock how they can help your brand stay on top of the change, showcase key market opportunities, and lead influencer case studies shaping the sports and luxury marketing space, backed by proprietary data and creative intelligence.

Lefty_Report_TheInfluenceofSports_Lefty.pdf

Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.

The Influence of Sports

The AW23/24 Haute Couture Week in Paris was a stunning spectacle. Top brands such as Valentino, Schiaparelli, and Dior wowed fashion enthusiasts and influencers with their newest collections. While there was a rise in influencer presence, social media activity, and earned media value (EMV), engagement for Haute Couture content decreased by 4% this season. Nevertheless, star-studded guest lists, elegant runway displays, and breathtaking collections were the status quo for this season’s Couture Week. It’s no wonder that the event generated an astonishing amount of visibility worth $85.9 million.

Lefty_Report_Roundup_HauteCouture_AW23-24.pdf

The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.

Haute Couture AW23/24

Get ready to jump on the latest trend in fitness! The running shoe market has grown substantially, and HOKA is leading the pack thanks to its savvy use of influencer marketing. This report covers the top running shoe brands and offers insights into the most effective strategies in this competitive industry. Discover how HOKA stands out from heavy hitters like Asics, Brooks, and Saucony, and learn how these players are set to evolve in the coming year. Whether you're an athlete, a marketer, or just a shoe aficionado, this report is a must-read for anyone interested in the exciting world of running shoes.

RunningShoes2022.pdf

As the running shoe market grows substantially yearly, see which brands are the up-and-coming players to watch.

Running Shoe Market Study 2022

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Learn more about the influencer industry with Lefty reports

Oct 26, 2023

SS24 Womenswear Roundup

Sep 14, 2023

The Influence of Sports

Jul 26, 2023

Haute Couture AW23/24