Running Shoe Market Study 2022

Get ready to jump on the latest trend in fitness! The running shoe market has grown substantially, and HOKA is leading the pack thanks to its savvy use of influencer marketing. This report covers the top running shoe brands and offers insights into the most effective strategies in this competitive industry. Discover how HOKA stands out from heavy hitters like Asics, Brooks, and Saucony, and learn how these players are set to evolve in the coming year. Whether you're an athlete, a marketer, or just a shoe aficionado, this report is a must-read for anyone interested in the exciting world of running shoes.

‍

First name *
Last name *
Company email *
Company name *
Phone number
a pair of running shoes on a red background.

Schedule a personalized demo

Tell us a few things about yourself, and we’ll show you a lot more about us.

Request a demo

Learn more about the influencer industry with Lefty reports

SS26

SS26 Womenswear Roundup

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

Read report
Lefty Wimbledon

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Read report
Tommy Hilfiger’s Road to Success

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

Read report