Explore Lefty's comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region. 

This report provides an in-depth analysis of brand visibility during the 2024 Paris Olympics via their collaboration with athletes and celebrities on 4 social networks:

Note that Lefty’s analysis excludes visibility through print media, television, and other channels than the mentioned social media networks.

Lefty also collected extra insights on Paralympics and Chinese athletes that are not in this report. Contact us to learn more about these exclusive insights.

Lefty_Report_2024Olympics_19092024 (2).pdf

Explore our comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region.

2024 Paris Summer Olympics: How Athletes Fueled Brand Success

Explore our in-depth report on the NFL 2023/2024 season on Instagram. Discover key insights, including:

The most successful teams on social media.

The leading influencers and celebrities engaging with the NFL.

The unexpected new profiles who broke into the top 10 influencer rankings.

Gain valuable knowledge about the NFL's presence on social media to prepare for partnerships in the upcoming season.

Lefty_OutboundReport_NFL 18.30.32.pdf

Lefty's analysis of the 2023/2024 NFL season to uncover which teams are dominating the social media conversation and which influencer accounts are mentioning them the most.

The Leading Teams and Influencers of the 2023/2024 NFL Season

The Top Teams and Influencers of the 2023/2024 NFL Season

The luxury hospitality and travel sector is forecast to grow to over $700bn in the next three years. This comes at a pertinent time in the consumer landscape, where a sense of experience is now valued more highly over possessions, and 'lifestyle' has become a linchpin in the marketing lexicon for luxury brands.

We've teamed up with our partner at The Independents, Kala Otto, to uncover the data behind the travel boom. The study shows that key hospitality accounts across Hotels, Airlines, Boats, and Trains have seen a significant uptick in the share of voice online, generating a staggering $799M EMV on Instagram in 2023. And this impact is set to grow.

This new mindset, paired with a boom in the sector's digitization, means brands across verticals are vying for a piece of hospitality's unwavering consumer allure and market buoyancy. Which partnerships resonated the most?

LeftyxKO_HospitalityReport_310724.pdf

The Trends of Luxury Hospitality : 
Global Markets
Travel
Luxury
Social Media

Hospitality: The Power of Partnerships

The luxury hospitality and travel market is booming, projected to exceed $700bn in the next three years. With 'experience' trumping possessions, brands scramble for a piece of this lucrative market.
As digital transformation accelerates, which partnerships are truly resonating?

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

Our report, Beauty & The Evolution of Influence, uncovers why the platform is resonating and how brands should build community while strategizing their social budgets for 2023 and beyond.  