Beauty & The Evolution of Influence
TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.
Our report, Beauty & The Evolution of Influence, uncovers why the platform is resonating and how brands should build community while strategizing their social budgets for 2023 and beyond.
![an illustration of a woman applying lipstick.](https://images.prismic.io/lefty/5ca14758-d5bb-4e77-bfb8-53c22fbbe2ea_Lefty_ReportCovers_Site42.png?auto=compress%2Cformat&fit=max&w=1920)