Q1 2025 State of Influencer Marketing | Beauty & Wellness

The influencer marketing landscape continues its dynamic evolution, presenting both exciting opportunities and nuanced challenges for brands across diverse sectors.

Our quarterly report, "Q1 2025 State of Influencer Marketing," offers a comprehensive analysis of the key trends, performance metrics, and emerging strategies that defined the first quarter of 2025.

Focusing on the vibrant verticals of K-beauty, Clean Beauty, and Supplements, this report provides valuable insights into how influencer collaborations are shaping consumer engagement, driving brand awareness, and impacting purchasing decisions within these distinct industries.

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