Lacoste at Roland-Garros: As Finals Approach What Can We Learn From Last Year?

As Roland-Garros 2025 unfolds, Lefty Insights looks back at Lacoste’s 2024 strategy—showing how a heritage partnership became a global social media moment. VIPs drove 24x more EMV per post, while diverse, culturally relevant content boosted brand identity. With 64% new voices and peak buzz during key matches, the case shows both the power and limits of event-led influence. Download the full report for insights on how brands can leverage Roland-Garros in their influencer strategy.

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Learn more about the influencer industry with Lefty reports

Lacoste at Roland-Garros: As Finals Approach What Can We Learn From Last Year?
Jun 6, 2025

Lacoste at Roland-Garros: As Finals Approach What Can We Learn From Last Year?

As Roland-Garros 2025 unfolds, Lefty Insights looks back at Lacoste’s 2024 strategy—showing how a heritage partnership became a global social media moment.

Read report
Q1 2025 Influencer Marketing: How did Hospitality & Airlines perform?
May 12, 2025

Q1 2025 Influencer Marketing: How did Hospitality & Airlines perform?

Influencer marketing in the Hospitality and Airlines industries continues to evolve, bringing both new opportunities and challenges. Our Q1 2025 report delivers an in-depth look at the latest trends and performance insights.

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Q1 2025 State of Influencer Marketing | Beauty & Wellness
Apr 29, 2025

Q1 2025 State of Influencer Marketing | Beauty & Wellness

The evolving influencer marketing landscape in K-Beauty, Clean Beauty, and Supplements presents both opportunities and challenges. Our Q1 2025 report offers a comprehensive analysis of key trends and performance.

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