Fashion Week
The Top Influencers of Milan Menswear SS25
Discover the celebrities and influencers who significantly impacted and generated the highest EMV during Milan Menswear Fashion Week Spring/Summer 25 edition.
Blog
Influencer Marketing
Maximizing ROI in Influencer Marketing: The CPM Gold Standard
Maximizing CPM is essential for the success of influencer campaigns, and several factors influence what constitutes a ‘good’ CPM rate. Learn how CPM rates work in practice and discover tips and tricks to improve the CPM and ROI of their influencer marketing efforts.
E-Commerce
Revolutionizing Ecommerce Marketing With Artificial Intelligence
Artificial Intelligence is more than a trendy buzzword; it's a game-changer for Ecommerce marketing. Learn how AI-driven strategies can help personalize customer experiences and create growth opportunities for your business.
Luxury
All About the 77th Annual Cannes Film Festival
The 77th annual Cannes Film Festival showcased a diverse lineup of international films and drew prestigious brands and fashion icons alike, blending haute couture with cinema. This year’s festival emphasized the growing importance of brand activations, significantly boosting online visibility and generating millions in Earned Media Value.
Beauty
Self-Care Influencers: The Secret Weapon for Wellness Brands in Influencer Marketing
Wellness brands increasingly use influencer marketing to connect with consumers and drive growth. Among the diverse online personalities, self-care influencers have emerged as key players in advancing trends, shaping purchasing decisions, and strengthening brand awareness.
E-Commerce
Unlocking Success: A Definitive Guide to Influencer Marketing for Beauty Ecommerce Brands
Influencer marketing has revolutionized the beauty e-commerce industry, with TikTok leading. In 2023, TikTok influencers generated five times more product visibility than Instagram, driven by a significant rise in makeup, fragrance, and skincare content.
Beauty
How Gen Z's Favorite Beauty Brands Leverage Influencer Marketing to Drive Sustainable Growth
Discover how leading beauty brands are harnessing the power of influencer marketing to drive sustainable growth, offering valuable insights for marketers and e-commerce professionals.
Design
2024 Salone del Mobile: Milan Design Week's Highlight
Now in its 62nd edition, Salone del Mobile, which anchors Milan Design Week, is the design world’s biggest moment of the year. With over 370k visitors attending this year, the fair saw a +20.2% growth from 2023.
E-Commerce
Leveraging Influencer Marketing to Drive e-Commerce Sales: The Power of Social Commerce
In e-commerce, influencer marketing leverages social media to boost brand awareness and sales. This guide outlines principles and steps for successful influencer marketing and its synergy with social commerce.