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ai influencer
Influencer Marketing

The Digital Revolution of AI Influencers on Instagram

Discover how AI technology is transforming influencer marketing with AI-generated influencers on Instagram. Explore their industry impact and meet the top 10 innovators in this evolving digital landscape.

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L'Oréal Walk Your Worth Runway
Fashion Week

Cracking the Code to Successful Fashion Week Brand Activations

Fashion Week allows brands to increase visibility, engage with a global audience, and strengthen their industry position. Through strategic influencer partnerships and social media campaigns, brands can capture the event's energy and turn it into meaningful consumer engagement and remarkable results.

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Christian Louboutin unveiled an hypnotic artistic performance at Paris's iconic Piscine Molitor, co-created with artistic director David LaChapelle
Influencer Marketing

The Influencer Edge: Fashion Weeks, Paris Olympics, and 2025 Trends

In this recap of Lefty's latest webinar, explore how the fusion of sports, fashion, and digital influence is transforming brand strategies. Discover emerging trends from major events and the biggest influence trends we expect for 2025.

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Sunisa Lee and Gabby Thomas
Fashion Week

Top Athletes at Spring/Summer 2025 Fashion Weeks

The Spring/Summer 2025 Fashion Weeks offered more than just high-fashion designs. Star athletes added a new dynamic to runway shows and marketing campaigns. Top brands leveraged athletes' fan bases and cultural impact to boost visibility and engagement, creating buzz beyond typical fashion audiences. Discover the top athletes who shaped SS25 shows and see how their partnerships captured attention and elevated brand profiles.

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Loewe SS25
Fashion Week

A Round-Up of SS25 Womenswear Fashion Weeks

SS25 Fashion Weeks revolutionized the global luxury market with a "less is more" strategy, reducing shows and forming strategic partnerships. This approach increased audience engagement and raised Earned Media Value to $840 million, highlighting the industry's shift towards innovation and collaboration.

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Rosé at YSL SS25
Fashion Week

Spring/Summer 25 Fashion Weeks: Top Brands & Top Influencers

Discover the leading influencers and top fashion brands that dominated Women's Fashion Weeks Spring/Summer 2025 edition with the highest Earned Media Value. Explore the latest trends, style icons, and fashion industry insights.

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Dior S25
Fashion Week

Paris Fashion Week SS25: Top Brands & Top Influencers

Explore the top influencers and brands who dominated Paris Fashion Week Women's Spring/Summer 2025 with the highest EMV.

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An athlete performing at the pummel horse event
Events

Top Sportswear Brands and Athlete Partnerships at the Paris 2024 Olympics

Discover how Nike, Adidas, and Lululemon leveraged athlete partnerships during the Paris 2024 Olympics to boost brand exposure and engagement through social media, setting a successful model for sportswear brands at major events.

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Prada SS25
Fashion Week

Milan Fashion Week SS25: Top Brands & Top Influencers

Explore the top influencers and brands who dominated Milan Fashion Week Women's Spring/Summer 2025 with the highest EMV.

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