Influencer Marketing
2024 Influencer Marketing Recap: Strategic Insights & 2025 Brand Playbook
Explore key insights from Lefty's "A Year in Data 2024" report, highlighting influencer marketing trends, strategies, and innovations shaping 2025.
Blog
Influencer Marketing
NYC Influencers: Redefining Digital Marketing with Authentic Storytelling
Discover how NYC influencers are redefining digital marketing with authentic storytelling, creative content, and global trendsetting in fashion, lifestyle, food, and more.
Beauty
Rhode's Recipe for Success: Influencer Marketing & Affiliate Programs
Discover how Hailey Bieber’s Rhode brand became a beauty industry sensation with strategic influencer marketing and successful affiliate programs, driving growth and consumer engagement.
Influencer Marketing
Evaluating the Success of Banks’ Influencer Marketing Programs
Learn how banks leverage influencer marketing programs to engage customers, enhance reach, and strengthen their social media presence through authentic collaborations and targeted campaigns.
Beauty
The Male Cosmetics Industry in 2024 and the Power of Influencer Marketing
Explore the rapid growth of the male cosmetics industry as it challenges norms and redefines masculinity, fueled by acceptance, innovative marketing, and influencer partnerships.
Case Studies
How Lanvin Grew Its Social Media Visibility by 1000%
Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.
Influencer Marketing
The Digital Revolution of AI Influencers on Instagram
Discover how AI technology is transforming influencer marketing with AI-generated influencers on Instagram. Explore their industry impact and meet the top 10 innovators in this evolving digital landscape.
Influencer Marketing
Meet Instagram's Top Female Fitness Influencers
Explore the impact of female fitness influencers on Instagram, their success secrets, and how digital marketers can harness influencer marketing strategies for brand engagement.
Fashion Week
Cracking the Code to Successful Fashion Week Brand Activations
Fashion Week allows brands to increase visibility, engage with a global audience, and strengthen their industry position. Through strategic influencer partnerships and social media campaigns, brands can capture the event's energy and turn it into meaningful consumer engagement and remarkable results.