The Top Influencers of LFW SS25 Womenswear

London Fashion Week's SS25 Womenswear edition held steady, showing no change in Earned Media Value (EMV) compared to the previous AW24 fashion week. Despite a 49% decrease in the number of influencers posting content, there was an 11% rise in the number of published posts, and average engagement rates saw a significant increase of 37%. These outcomes suggest that although fewer influencers participated in posting content, those who did were more prolific, with their audiences engaging more positively than before.

The Top Brands of London Fashion Week SS25

Burberry emerged as the top brand, generating the highest EMV at $6 million. By enlisting prominent figures and brand ambassadors like Thai star Bright Vachirawit, the brand secured its position at the forefront. Richard Quinn followed in second place, experiencing a remarkable 224% increase in EMV compared to the previous season. Completing the top three was Nensi Dojaka, whose strategic partnership with Calvin Klein enhanced the visibility of their London fashion show. Collaborations with key opinion leaders such as Rosie Huntington-Whiteley and Rebecca Ferguson further amplified this success.

The Top Influencers of London Fashion Week Womenswear SS25

#1 @bbrightvc attended Burberry

• $1.06M EMV
• 18M Followers
• 2.97% ENG

#2 @saweetie attended Richard Quinn and KNWLS

• $541K EMV
• 12.6M Followers
• 1.47% ENG

#3 @bellacampox attended Burberry

• $503K EMV
• 10.2M Followers
• 0.98% ENG

#4 @rebecca_ferguson posted for Nensi Dojaka

• $445K EMV
• 1.1M Followers
• 6.60% ENG

#5 @rosiehw posted for Nensi Dojaka and attended Burberry

• $412K EMV
• 20.3M Followers
• 1.02% ENG

#6 @chiaraking attended Di Petsa, Ahluwalia, Richard Quinn, and Simone Rocha

• $302K EMV
• 1.2M Followers
• 2.90% ENG

#7 @declanrice attended Labrum London

• $294K EMV
• 3.8M Followers
• 7.71% ENG

#8 @vinniehacker attended Burberry

• $264K EMV
• 4.9M Followers
• 5.41% ENG

#9 @skepta attended Mains

• $246K EMV
• 4.3M Followers
• 1.91% ENG

#10 @irinashayk attended Mowalola

• $239K EMV
• 4.3M Followers
• 1.02% ENG

#11 @alexconsani attended Simone Rocha

• $233K EMV
• 1M Followers
• 23.2% ENG

#12 @kanik4kapoor attended Roksanda

• $228K EMV
• 14.9M Followers
• 1.53% ENG

#13 @ameliadimz attended Burberry

• $218K EMV
• 1.9M Followers
• 12.3% ENG

#14 @imouniroy attended Erdem

• $204K EMV
• 33.6M Followers
• 0.33% ENG

#15 @iamamyjackson attended Richard Quinn

• $161K EMV
• 33.6M Followers
• 1.18% ENG