Influencer Marketing
Meet Instagram's Top Female Fitness Influencers
Explore the impact of female fitness influencers on Instagram, their success secrets, and how digital marketers can harness influencer marketing strategies for brand engagement.
Blog
Fashion Week
Cracking the Code to Successful Fashion Week Brand Activations
Fashion Week allows brands to increase visibility, engage with a global audience, and strengthen their industry position. Through strategic influencer partnerships and social media campaigns, brands can capture the event's energy and turn it into meaningful consumer engagement and remarkable results.
Influencer Marketing
The Influencer Edge: Fashion Weeks, Paris Olympics, and 2025 Trends
In this recap of Lefty's latest webinar, explore how the fusion of sports, fashion, and digital influence is transforming brand strategies. Discover emerging trends from major events and the biggest influence trends we expect for 2025.
Fashion Week
Top Athletes at Spring/Summer 2025 Fashion Weeks
The Spring/Summer 2025 Fashion Weeks offered more than just high-fashion designs. Star athletes added a new dynamic to runway shows and marketing campaigns. Top brands leveraged athletes' fan bases and cultural impact to boost visibility and engagement, creating buzz beyond typical fashion audiences. Discover the top athletes who shaped SS25 shows and see how their partnerships captured attention and elevated brand profiles.
Fashion Week
A Round-Up of SS25 Womenswear Fashion Weeks
SS25 Fashion Weeks revolutionized the global luxury market with a "less is more" strategy, reducing shows and forming strategic partnerships. This approach increased audience engagement and raised Earned Media Value to $840 million, highlighting the industry's shift towards innovation and collaboration.
Fashion Week
Spring/Summer 25 Fashion Weeks: Top Brands & Top Influencers
Discover the leading influencers and top fashion brands that dominated Women's Fashion Weeks Spring/Summer 2025 edition with the highest Earned Media Value. Explore the latest trends, style icons, and fashion industry insights.
Fashion Week
Paris Fashion Week SS25: Top Brands & Top Influencers
Explore the top influencers and brands who dominated Paris Fashion Week Women's Spring/Summer 2025 with the highest EMV.
Events
Top Sportswear Brands and Athlete Partnerships at the Paris 2024 Olympics
Discover how Nike, Adidas, and Lululemon leveraged athlete partnerships during the Paris 2024 Olympics to boost brand exposure and engagement through social media, setting a successful model for sportswear brands at major events.
Fashion Week
Milan Fashion Week SS25: Top Brands & Top Influencers
Explore the top influencers and brands who dominated Milan Fashion Week Women's Spring/Summer 2025 with the highest EMV.