The Paris 2024 Olympics captivated the global public and took socials by storm, with luxury brands thriving from heightened visibility. Lefty x Karla Otto reveal that the Paris Olympics generated $163.3M in EMV (Earned Media Value), with emerging athletes surpassing the influence of the most decorated Olympians, and Snoop Dogg generating more EMV than all sportswear brands combined.
Discover the captivating data from the Summer Olympic Games opening ceremony in Paris, featuring stunning performances by Lady Gaga and Celine Dion. This celebration of French culture drew record viewership and significant social media buzz. Join us as we uncover the top celebrities and influencers sharing their experience on social media.
Luxury airlines are using influencer marketing to boost visibility and brand awareness. They now account for 45% of the hospitality industry's share of voice on Instagram and are among the fastest-growing sectors on the platform. Learn how strategic partnerships with influencers are driving this growth.
Discover how influencer marketing is revolutionizing the NFL. From boosting fan engagement to driving ticket sales, see which teams are leading the charge and how they did it. Read our analysis to find out who came out on top.
Discover how Balenciaga's Spring 2025 show in Shanghai highlighted the importance of the Chinese luxury market, showcasing tailored marketing strategies and the role of social media platforms in engaging consumers and driving growth.
Discover the latest updates from Lefty's product team, enhancing ecommerce automation and streamlining affiliate campaigns. Learn how our new features improve influencer casting, seeding, and performance tracking for a seamless experience.
TikTok is rapidly emerging as the preferred platform for beauty enthusiasts, with a 200% increase in EMV year-over-year in 2022, surpassing Instagram. We explore why this platform strikes a chord and guide brands on building communities and strategizing their social budgets for 2024 and beyond.
Discover how e-commerce brands use influencer marketing on Instagram and TikTok to boost reach and sales through effective digital strategies and viral campaigns.
TikTok has rapidly become a global phenomenon, revolutionizing digital marketing and influencer culture. It offers companies unique opportunities to grow and engage with audiences. Discover the top TikTok beauty influencers of 2024 and learn how to build effective partnerships to achieve your marketing goals.