In e-commerce, influencer marketing leverages social media to boost brand awareness and sales. This guide outlines principles and steps for successful influencer marketing and its synergy with social commerce.
Dreams Do Come True at the Met Gala. Join us to delve into the most talked-about looks that stole the hearts on social at the 2024 Met Gala!
See how Lefty helped Sephora Collection achieve a +1013% ROI on TikTok with micro and macro influencers.
The e-commerce landscape is evolving unprecedentedly, propelled by cutting-edge technologies that promise to redefine how brands engage with their customers. At the forefront of this digital transformation stands Artificial Intelligence (AI), a game-changing force that is reshaping the very fabric of online shopping.
Want to break into the Chinese market? Here's everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.
Discover the most effective marketing for upscale hotels with our comprehensive analysis of celebrity endorsements and influencer collaborations tailored to enhance your visibility and guest loyalty.
How the surging popularity of Thai dramas reshaped luxury brand marketing and propelled local celebrities to stardom within a mere three years.
The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?
A Guide to Success in the Digital Era
