The 77th annual Cannes Film Festival showcased a diverse lineup of international films and drew prestigious brands and fashion icons alike, blending haute couture with cinema. This year’s festival emphasized the growing importance of brand activations, significantly boosting online visibility and generating millions in Earned Media Value.
Wellness brands increasingly use influencer marketing to connect with consumers and drive growth. Among the diverse online personalities, self-care influencers have emerged as key players in advancing trends, shaping purchasing decisions, and strengthening brand awareness.
Influencer marketing has revolutionized the beauty e-commerce industry, with TikTok leading. In 2023, TikTok influencers generated five times more product visibility than Instagram, driven by a significant rise in makeup, fragrance, and skincare content.
Discover how leading beauty brands are harnessing the power of influencer marketing to drive sustainable growth, offering valuable insights for marketers and e-commerce professionals.
Now in its 62nd edition, Salone del Mobile, which anchors Milan Design Week, is the design world’s biggest moment of the year. With over 370k visitors attending this year, the fair saw a +20.2% growth from 2023.
In e-commerce, influencer marketing leverages social media to boost brand awareness and sales. This guide outlines principles and steps for successful influencer marketing and its synergy with social commerce.
Dreams Do Come True at the Met Gala. Join us to delve into the most talked-about looks that stole the hearts on social at the 2024 Met Gala!
See how Lefty helped Sephora Collection achieve a +1013% ROI on TikTok with micro and macro influencers.
The e-commerce landscape is evolving unprecedentedly, propelled by cutting-edge technologies that promise to redefine how brands engage with their customers. At the forefront of this digital transformation stands Artificial Intelligence (AI), a game-changing force that is reshaping the very fabric of online shopping.
