Spring/Summer 25 Fashion Weeks: Top Brands & Top Influencers

During the SS25 Womenswear Fashion Weeks, visibility was significantly increased across all cities, with an average of 105% growth in Earned Media Value (EMV) compared to the previous AW24 edition. The number of posts tagging brands increased in most fashion week cities, except for Paris, which saw a 46% decrease in posts. However, Paris Fashion Week saw a 55% increase in the number of profiles that posted content, potentially due to media and fan profiles engaging in the event, especially with many stars in attendance. The data suggests that as brands collaborate with stars and influencers, interest in fashion shows and fashion week increases in posts and engagement from online audiences across each city.

The Top Brands of Women's SS25 Fashion Weeks

*SoS: AW24 to SS25 EMV evolution

#1 Paris Fashion Week – Dior: $61.9M EMV | +35% SoS

#2 New York Fashion Week – Tommy Hilfiger: $56.5M EMV | +302% SoS

#3 Milan Fashion Week – Prada: $47.9M EMV | +276% SoS

#4 Paris Fashion Week – Saint Laurent: $35.5M EMV | +23% SoS

#5 Milan Fashion Week – Gucci: $33.8M EMV | +196% SoS

#6 Paris Fashion Week – Chanel: $32.2M EMV | +124% SoS

#7 Milan Fashion Week – Bottega Veneta: $23.4M EMV | +308% SoS

#8 Paris Fashion Week – Louis Vuitton: $24.1M EMV | -21% SoS

#9 Paris Fashion Week – Miu Miu: $22.7M EMV | +25% SoS

#10 Milan Fashion Week – Versace: $20.9M EMV | +5% SoS

#11 Milan Fashion Week – Dolce & Gabbana: $19.9M EMV | +28% SoS

#12 Paris Fashion Week – Valentino: $19M EMV | +239% SoS

#13 Paris Fashion Week – Schiaparelli: $18.9M EMV | +563% SoS

#14 Milan Fashion Week – BOSS: $17.9M EMV

#15 Paris Fashion Week – Balenciaga: $17.6M EMV | +29% SoS

#16 Paris Fashion Week – Vetements: $14.8M EMV | +13% SoS

#17 Paris Fashion Week – Coperni: $14.4M EMV | +320% SoS

#18 New York Fashion Week – Ralph Lauren: $14.1M EMV

#19 Paris Fashion Week – Loewe: $13.4M EMV

#20 Paris Fashion Week – Balmain: $12.8M EMV

Dior was the top brand, generating the highest EMV at $61.9 million. The brand secured its position by enlisting prominent figures and ambassadors like Thai actor Apo Nattawin and brand ambassador Jisoo from BLACKPINK. Saint Laurent followed in second place, experiencing a solid 23% increase in EMV compared to the previous season. The brand's partnership with brand ambassador Rosé from BLACKPINK created significant visibility on Instagram. This season, collaborations with South Korean and Thai stars, especially brand ambassadors and members of BLACKPINK, were the key leaders propelling brands to the top of the visibility ranking.

The Top Influencers of Women's SS25 Fashion Weeks

Fashion brands leveraged a key casting strategy this season to increase visibility by working with influencers. The top 20 influencers with the most visibility were predominantly from the Asia-Pacific (APAC) region, with 45% South Korean. South Korean stars, particularly K-pop artists, continue to wield significant influence in generating visibility for brands and engaging their loyal audiences. The average engagement rate of the top Korean influencers this season was 8.8%. Therefore, collaborating with APAC stars is crucial for brands aiming to make an impact at Fashion Week and capitalize on their devoted audiences.

#1 @kyliejenner attended Atlein, Schiaparelli, and Coperni

• $20.3M EMV
• 396M Followers
• 0.44% ENG

#2 @sooyaaa__ attended Dior and Tommy Hilfiger

• $16.6M EMV
• 79.5M Followers
• 5.25% ENG

#3 @apo555 attended Dior

• $14.2M EMV
• 4.2M Followers
• 23.1% ENG

#4 @roses_are_rosie attended Saint Laurent

• $11.2M EMV
• 79.6M Followers
• 4.45% ENG

#5 @enhypen attended Prada

• $10.5M EMV
• 17.7M Followers
• 6.21% ENG

#6 @iamcardib attended Balmain, Rabanne, Rick Ownes, Mugler, and 2 others

• $10.3M EMV
• 165M Followers
• 1.05% ENG

#7 @skawngur attended Dior

• $8.5M EMV
• 19.2M Followers
• 9.08% ENG

#8 @katarinabluu attended Prada

• $8.4M EMV
• 21.7M Followers
• 10% ENG

#9 @eunwo.o_c attended Saint Laurent

• $8.3M EMV
• 46.6M Followers
• 8.98% ENG

#10 @jin attended Gucci

• $7.9M EMV
• 49.3M Followers
• 16.04% ENG

#11 @piawurtzbach attended Prada, Ferrari, Dolce & Gabbana, BOSS, and 7 others

• $7.6M EMV
• 14.8M Followers
• 1.07% ENG

#12 @lalalalisa_m attended Louis Vuitton

• $7.5M EMV
• 104M Followers
• 3.6% ENG

#13 @for_everyoung10 attended Miu Miu

• $7.1M EMV
• 13.3M Followers
• 13.5% ENG

#14 @imwinter attended Ralph Lauren

• $6.4M EMV
• 11.1M Followers
• 15% ENG

#15 @phenixsoul attended BOSS and Alberta Ferretti

• $5.4M EMV
• 564K Followers
• 22.5% ENG

#16 @fourth.ig attended Tommy Hilfiger

• $5.4M EMV
• 3.5M Followers
• 22.6% ENG

#17 @rashmika_mandanna attended Onitsuka Tiger and Versace

• $5.2M EMV
• 44.1M Followers
• 3.94% ENG

#18 @gemini_nt attended Tommy Hilfiger

• $5.1M EMV
• 3.4M Followers
• 18.5% ENG

#19 @iamhearte attended Acne Studios, Hermes, Dior, Loewe, and 11 others

• $5.1M EMV
• 16.2M Followers
• 0.77% ENG

#20 @_jeongjaehyun attended Prada

• $5M EMV
• 15.5M Followers
• 11% ENG