Paris Fashion Week SS25: Top Brands & Top Influencers

During Paris Fashion Week's SS25 Womenswear edition, visibility was significantly increased compared to the previous AW24 edition, with a 39% growth in Earned Media Value (EMV). Although there was a 46% decrease in posts tagging Paris Fashion Week brands, there was a 55% rise in accounts that posted about PFW, indicating higher interest among online audiences than in the previous season. Despite fewer overall posts, the increased audience engagement is shown by Paris Fashion Week's average engagement rate increase of 6%.

The Top Brands of PFW SS25

*SoS: AW24 to SS25 EMV evolution

#1 Dior: $61.9M EMV | +35% SoS

#2 Saint Laurent: $35.5M EMV | +23% SoS

#3 Chanel: $32.2M EMV | +124% SoS

#4 Louis Vuitton: $24.1M EMV | -21% SoS

#5 Miu Miu: $22.7M EMV | +25% SoS

#6 Valentino: $19M EMV | +239% SoS

#7 Schiaparelli: $18.9M EMV | +563% SoS

#8 Balenciaga: $17.6M EMV | +29% SoS

#9 Vetements: $14.8M EMV | +13% SoS

#10 Coperni: $14.4M EMV | +320% SoS

Dior was the top brand, generating the highest EMV at $61.9 million. The brand secured its position by enlisting prominent figures and ambassadors like Thai actor Apo Nattawin and brand ambassador Jisoo from BLACKPINK. Saint Laurent followed in second place, experiencing a solid 23% increase in EMV compared to the previous season. The brand's partnership with brand ambassador Rosé from BLACKPINK created significant visibility on Instagram. This season, collaborations with South Korean and Thai stars, especially brand ambassadors and members of BLACKPINK, were the key leaders propelling brands to the top of the visibility ranking.The Top Influencers of Paris Fashion Week Womenswear SS25

#1 @kyliejenner attended Atlein, Schiaparelli, and Coperni

• $20.3M EMV
• 396M Followers
• 0.44% ENG

#2 @apo555 attended Dior

• $14.3M EMV
• 4.2M Followers
• 23.1% ENG

#3 @roses_are_rosie attended Saint Laurent

• $11.2M EMV
• 79.5M Followers
• 4.45% ENG

#4 @iamcardib attended Balmain, Rabanne, Rick Owens, Mugler, and 2 others

• $10.3M EMV
• 165M Followers
• 1.05% ENG

#5 @sooyaaa__ attended Dior

• $8.6M EMV
• 79.5M Followers
• 5.44% ENG

#6 @skawngur attended Dior

• $8.5M EMV
• 19.1M Followers
• 9.08% ENG

#7 @eunwo.o_c attended Saint Laurent

• $8.3M EMV
• 46.6M Followers
• 8.98% ENG

#8 @lalalalisa_m attended Louis Vuitton

• $7.5M EMV
• 104M Followers
• 3.60% ENG

#9 @for_everyoung10 attended Miu Miu

• $7.1M EMV
• 13.3M Followers
• 13.5% ENG

#10 @iamhearte attended Balmain, Acne Studios, Schiaparelli, Dior, and 11 others

• $5.1M EMV
• 16.2M Followers
• 0.77% ENG

#11 @srchafreen attended Valentino

• $4.9M EMV
• 4.3M Followers
• 30% ENG

#12 @beccca attended Chanel

• $4.87M EMV
• 3.9M Followers
• 32.2% ENG

#13 @jaylim1 posted content about Chanel, Saint Laurent, Valentino, Louis Vuitton, and 9 others

• $4.7M EMV
• 150K Followers
• 28.8% ENG

#14 @kendalljenner attended Schiaparelli

• $4M EMV
• 291M Followers
• 1.25% ENG

#15 @marinaruybarbosa attended Rabanne, Giambattista Valli, Chloe, and Ludovic de Saint Sernin

• $3.3M EMV
• 42.3M Followers
• 1.38% ENG