How Lanvin Grew Its Social Media Visibility by 1000%

Contents

• Lanvin: Mastering Influencer Marketing with Lefty’s Tools
• How Lanvin Leverages Lefty for Influencer Marketing Success
• Lanvin’s Century of Influence
• Building a Strong Influencer Community in the Digital Era
• Lanvin’s Mastery of Strategic Campaigns
• To Conclude

Over the past five years, Lanvin has achieved significant growth on social media through strategic influencer marketing initiatives in collaboration with Lefty. Data from Lefty indicates that the brand has increased creator collaborations and organic user posts by an impressive 138%. Lanvin's commitment to building robust partnerships with influencers has led to one of the industry's highest collaboration growth rates, averaging 22.9% over the last four years, resulting in substantial improvements across key performance indicators. 

The partnership with Lefty has become an asset for Lanvin, allowing the fashion house to effectively monitor its KPIs and adapt its long-standing strategy of engaging with tastemakers to the digital landscape. Lefty's advanced campaign tracking and competitive benchmarking tools enable Lanvin to evaluate campaign effectiveness, measure influencer impact and ROI, and gain insights into competitors’ strategies, further enhancing their marketing efforts.

How Lanvin Leverages Lefty for Influencer Marketing Success

Tailored Campaigns with Automated Tracking and Reporting

• Lanvin has automated tracking and reporting ​for 80+ campaigns with Lefty.
• Lanvin increased its EMV by 1109% from 1.72M ​in 2019 to 20.8M in 2023.​

Powerful CRM & Content Library

• Lanvin has managed over 2.5K influencers ​using Lefty’s CRM, increasing its talent pool from ​305 to 727 in five years.​

Ultimate Industry Overview

• Lefty helped Lanvin to identify the strengths ​and weaknesses of its 44 competitors' influencer ​programs, gaining insights on casting, content creation, and industry-specific KPIs to stay ahead.​

Lanvin's Century of Influence

Since its founding in 1889, the House of Lanvin has been a pioneering force in the luxury sector, distinguishing itself as the longest-standing and one of the most revered fashion houses. Founder Jeanne Lanvin’s exceptional vision and innovative spirit positioned her at the epicenter of an illustrious network of influencers long before the term became common in contemporary marketing. Surrounded by cosmopolitan tastemakers and cultural arbiters such as furniture maker / interior designer Armand Albert Rateau, tennis legend René Lacoste, fashion designer Cristobal Balenciaga, and members of the British Royal Family, such as Her Majesty Queen Elizabeth,

Lanvin deftly leveraged these relationships to bolster her brand’s prestige, reach, and product categories. By engaging with prominent artists, designers, and celebrities of her time, she created a synergistic blend of high fashion and cultural sophistication, which resonated deeply with her clientele.

Lanvin’s Star-Studded Legacy

Lanvin's ability to attract and collaborate with influential figures like Paul Iribe, Yvonne Printemps, Arletty, and Sacha Guitry cemented her reputation. It set a precedent for the symbiotic relationship between luxury houses and cultural icons. This pioneering approach cultivated an aura of exclusivity and desirability around the Lanvin brand, illustrating the power of association with prominent personalities.

Jeanne Lanvin’s legacy in shaping the influence world is evident today, as luxury brands continue to emulate her strategy of aligning with contemporary influencers, artists, and celebrities to enhance their appeal and maintain cultural relevance. Jeanne Lanvin laid the foundation for modern-day influencer marketing in the luxury fashion industry through her innovative networking and strategic collaborations.

Lanvin: Building a Strong Influencer Community in the Digital Era

In today's digital age, Lanvin's community has grown increasingly engaged, loyal, and committed thanks to strategic partnerships and captivating activations. Over the past five years, Lanvin has achieved a remarkable 126% growth in engagement rate, a staggering increase of 89% compared to the industry benchmark of 37% across 43 leading luxury fashion brands over four years.

Influencer Magic: Lanvin’s 1109% EMV Boost

Lanvin’s Social Media Dominance Fueled by Influencers

Over the past five years, Lanvin's strategic influencer marketing initiatives and activations have driven remarkable growth. According to Lefty data, the fashion house has significantly increased its collaborations with creators, resulting in a 207% surge in social media posts from 2019 to 2023.

Driving Exponential Growth Through Strategic Partnerships

These strategic collaborations have substantially boosted all key performance indicators, with EMV experiencing the most significant growth, exceeding 1109%. Lanvin’s success stems from its unique partnerships with trendsetters and the creation of innovative activations that capture the brand's heritage while leveraging digital media and pop culture expertise.

Lanvin's Mastery of Strategic Campaigns

Lanvin Lab and Future: A Cosmic Collaboration Igniting Social Media

Merging Future's Vision with Jeanne Lanvin's Symbolic Heritage

The Lanvin Lab project, launched last year, fosters creative collaboration between artists and designers. Inspired by producer Future and Jeanne Lanvin, it blends her symbolic style with cosmic motifs in the collection's appliqué patches and pins. Rap Icons Propel Future x Lanvin Lab to $8.54M in Earned Media Value.

Across two Future x Lanvin Lab releases from 2023 to 2024, the campaign partnered with top American and French rap artists, including Nicki Minaj and Metro Boomin. Their promotion on Instagram generated 89% of the brand's $8.54M Earned Media Value (EMV). The campaign's content, featuring beloved artists, designers, and content creators, struck a chord with U.S. audiences who interacted most with posts, reflected by an impressive average engagement rate of 12.6%.

Lanvin Lab and Future: Posts

Lanvin Lab and Future: Key Profiles

Lanvin Ballerina

Lanvin revisits a cult classic from its archives: the Lanvin Ballerina. This updated version beautifully merges style with functionality, comfort with craftsmanship, and high French culture with everyday Parisian chic. Collaborating with prominent Parisian influencers like Camille Charriere, Sophia Roe, and MV Tiangue, the campaign successfully captured the shoe’s iconic allure on social media. The campaign thrived on Instagram, generating $408K in EMV.

Lanvin Ballerina Posts

Lanvin Ballerina Key Profiles

Vogue World 2024

Lanvin's Vogue World Paris showcase featured a reimagined 1924 dress crafted over 800 hours with intricate beadwork and crystals. The dress captured media attention, generating 82% of the brand's $120K in Earned Media Value for the event.

Vogue World Key Profiles and Data Points

To Conclude

Lanvin's influencer marketing success offers valuable lessons for marketing professionals and fashion brands looking to enhance their digital strategies. By leveraging the right mix of heritage and modern marketing techniques, Lanvin has set a benchmark for success in the competitive landscape of luxury fashion. For brands aiming to optimize their influencer marketing efforts, Lanvin's approach provides a compelling blueprint for achieving impressive performance metrics and sustained growth.