Milan Fashion Week SS25: Top Brands & Top Influencers

During Milan Fashion Week's SS25 Womenswear edition, visibility significantly increased compared to the previous AW24 edition, with a 68% growth in Earned Media Value (EMV). Despite a 48% decrease in influencers posting content, there was a 57% rise in posts, and average engagement rates saw a significant increase of 34%. These outcomes indicate that although fewer influencers participated in posting content, those who did were more active, and their audiences engaged more positively compared to MFW AW24.

The Top Brands of MFW SS25

*SoS: AW24 to SS25 EMV evolution

#1 Prada: $47.9M EMV | +276% SoS

#2 Gucci: $33.8M EMV | +196% SoS

#3 Bottega Venetta: $25.4M EMV | +308% SoS

#4 Versace: $20.9M EMV | +5% SoS

#5 Dolce & Gabbana: $19.8M EMV | +28% SoS

#6 BOSS: $17.9M EMV

#7 Onitsuka Tiger: $10.6M EMV | +41% SoS

#8 Fendi: $10.2M EMV | +19% SoS

#9 Diesel: $6.30M EMV | -31% SoS

#10 Max Mara: $6.1M EMV | +43% SoS

Prada emerged as the top brand, generating the highest EMV at $47.9 million. The brand secured its position at the forefront by enlisting prominent figures and ambassadors like the K-Pop group Enhypen to attend their show. Gucci followed in second place, experiencing a remarkable 196% increase in EMV compared to the previous season. The brand's partnership with BTS member Jin created significant visibility on Instagram. Rounding out the top three was Bottega Veneta, whose strategic partnership with I.N of K-Pop group Stray Kids enhanced the visibility of their Milan fashion show. This season, collaborations with South Korean stars were the key leaders propelling brands to the top of the visibility ranking.

The Top Influencers of Milan Fashion Week Womenswear SS25

#1 @enhypen attended Prada

• $10.5M EMV
• 17.7M Followers
• 6.21% ENG

#2 @katarinabluu attended Prada

• $8.38M EMV
• 21.4M Followers
• 10% ENG

#3 @jin attended Gucci

• $7.89M EMV
• 49.2M Followers
• 16% ENG

#4 @piawurtzbach attended Prada, Dolce & Gabbana, BOSS, Gucci, and 7 others

• $7.59M EMV
• 14.8M Followers
• 1.07% ENG

#5 @phenixsoul attended BOSS and Alberta Ferretti

• $5.41M EMV
• 547K Followers
• 22.5% ENG

#6 @rashimka_mandanna attended Onitsuka Tiger and Versace

• $5.2M EMV
• 44.1M Followers
• 3.94% ENG

#7 @_jeongjaehyun attended Prada

• $5M EMV
• 15.5M Followers
• 11% ENG

#8 @i.2.n.8 attended Bottega Veneta

• $4.14M EMV
• 8.4M Followers
• 16.5% ENG

#9 @zeepruk attended Emporio Armani

• $3.8M EMV
• 4.3M Followers
• 22.5% ENG

#10 @momo attended Onitsuka Tiger

• $3.72M EMV
• 15M Followers
• 8.3% ENG

#11 @m_kayoung attended Dolce & Gabbana

• $3.2M EMV
• 13.4M Followers
• 12% ENG

#12 @gulfkanawut attended Gucci

• $3.19M EMV
• 4.9M Followers
• 14.6% ENG

#13 @iamhearte attended Prada, Versace, Fendi, Diesel, and 12 others

• $2.99M EMV
• 16.3M Followers
• 0.45% ENG

#14 @hynjinnnn attended Versace

• $2.94M EMV
• 22.2M Followers
• 13.6% ENG

#15 @nct attended Prada and Tod's

• $2.47M EMV
• 16.3M Followers
• 2.03% ENG