Womenswear AW25: Top Brands and Influencers
Womenswear AW25 Fashion Weeks Recap: Your ultimate guide to the season's biggest moments. From viral front-row appearances to the most buzzworthy designers, discover the top influencers and the cities that stole the spotlight this Fashion Week.
Paris Fashion Week AW25
Dior
Dior dominated Paris Fashion Week AW25 with the highest Instagram visibility, driven by strategic collaborations with Mingyu, Orm Kornnaphat, and Ling Ling Kwong—the top three influencers of Paris Fashion Week. Their presence reinforced Dior’s global influence, proving that celebrity partnerships are key to maximizing social media impact.
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EMVValentino
Valentino’s AW25 show surged in Instagram visibility at Paris Fashion Week, with a 261% EMV increase from SS25, fueled by strategic partnerships with Thai celebrities. Freen Sarocha accounted for 21% of the brand’s total EMV, reinforcing the impact of well-chosen influencers in driving engagement and brand exposure.
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EMVChanel
Chanel’s AW25 show saw a 55% EMV boost from SS25, securing the third-highest Instagram visibility at Paris Fashion Week, thanks to its strategic alignment with Thai stars. By leveraging the influence of Rebecca Armstrong and Gemini, Chanel followed the proven success of Dior and Valentino, tapping into Thailand’s highly engaged fandoms.
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EMVThe Top Brands of Paris Fashion Week AW25
| Brand | Dior |
| EMV | $84.3M |
| Eng. Rate | 3.50% |
| SoS Evolution | 36% |
| Brand | Valentino |
| EMV | $68.7M |
| Eng. Rate | 12.5% |
| SoS Evolution | 261% |
| Brand | Chanel |
| EMV | $49.9M |
| Eng. Rate | 8.52% |
| SoS Evolution | 55% |
| Brand | Louis Vuitton |
| EMV | $40.5M |
| Eng. Rate | 3.39% |
| SoS Evolution | 68% |
| Brand | YSL |
| EMV | $33.7M |
| Eng. Rate | 3.17% |
| SoS Evolution | -5% |
| Brand | Miu Miu |
| EMV | $29.4M |
| Eng. Rate | 2.27% |
| SoS Evolution | 30% |
| Brand | Balenciaga |
| EMV | $13.4M |
| Eng. Rate | 3.36% |
| SoS Evolution | -24% |
| Brand | Courrèges |
| EMV | $13.2M |
| Eng. Rate | 5.14% |
| SoS Evolution | 45% |
| Brand | Coperni |
| EMV | $12.1M |
| Eng. Rate | 1.78% |
| SoS Evolution | -16% |
| Brand | Chloé |
| EMV | $9M |
| Eng. Rate | 1.53% |
| SoS Evolution | -29% |
Discover the full brand ranking.
Talk to usThe Top Influencers of Paris Fashion Week AW25
@min9yu_k
EMV$18.55M
ER11%
Followers16.3M
Musician
S. Korean
@orm.kornnaphat
EMV$18.36M
ER104%
Followers2.1M
Actor
Thai
@linglingkwong
EMV$17.16M
ER76%
Followers2.1M
Actor
TH/CN
@eunwo.o_c
EMV$16.93M
ER6%
Followers47.7M
Musician
S. Korean
@yong.lixx
EMV$15.81M
ER8%
Followers26.5M
Musician
Australian
@srchafreen
EMV$14.56M
ER63%
Followers4.7M
Actor/Musician
Thai
@beccca
EMV$9.49M
ER39%
Followers4.3M
Actor
UK/TH
@gemini_nt
EMV$7.8M
ER35%
Followers3.8M
Actor
Thai
Milan Fashion Week AW25
Prada
Prada dominated Milan Fashion Week’s EMV rankings on Instagram, securing the top spot with a standout AW25 show. The brand’s collaboration with K-pop star Karina of group Aespa, proved to be a game-changer, driving 44% of Prada’s total EMV and reinforcing the power of K-pop in luxury fashion marketing.
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EMVGucci
Gucci secured the second spot at Milan Fashion Week by tapping into the global influence of BTS’s Jin, who single-handedly drove 42% of the brand’s total EMV. Mirroring Prada’s success with Karina, Gucci’s K-pop-focused casting strategy reinforced the genre’s unmatched power in shaping luxury fashion’s digital impact.
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EMVFendi
Fendi secured the third-highest visibility at Milan Fashion Week, with Stray Kids’ Bang Chan playing a pivotal role in amplifying the brand’s digital impact. This season reaffirmed that partnering with K-pop icons is the key to dominating luxury fashion’s online conversation.
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EMVThe Top Brands of Milan Fashion Week AW25
| Brand | Prada |
| EMV | $31.7M |
| Eng. Rate | 3.14% |
| SoS Evolution | -34% |
| Brand | Gucci |
| EMV | $24M |
| Eng. Rate | 2.46% |
| SoS Evolution | -29% |
| Brand | Fendi |
| EMV | $24M |
| Eng. Rate | 2.15% |
| SoS Evolution | 135% |
| Brand | Dolce & Gabbana |
| EMV | $17.3M |
| Eng. Rate | 3.20% |
| SoS Evolution | -12% |
| Brand | Versace |
| EMV | $16.7M |
| Eng. Rate | 4.19% |
| SoS Evolution | -20% |
| Brand | DSquared2 |
| EMV | $16.2M |
| Eng. Rate | 8.16% |
| SoS Evolution | -17% |
| Brand | Onitsuka Tiger |
| EMV | $8.7M |
| Eng. Rate | 7.37% |
| SoS Evolution | -17% |
| Brand | Diesel |
| EMV | $6.6M |
| Eng. Rate | 1.55% |
| SoS Evolution | 5% |
| Brand | Tod's |
| EMV | $5.1M |
| Eng. Rate | 4.26% |
| SoS Evolution | -12% |
| Brand | Max Mara |
| EMV | $3.1M |
| Eng. Rate | 1.32% |
| SoS Evolution | -49% |
Discover the full brand ranking.
Talk to usThe Top Influencers of Milan Fashion Week AW25
@katarinabluu
EMV$14.03M
ER12%
Followers24.1M
Musician
S. Korean
@jin
EMV$10.17M
ER10%
Followers49.9M
Musician
S. Korean
@byeonwooseok
EMV$7.97M
ER22%
Followers12.3M
Actor
S. Korean
@choi3an
EMV$7.47M
ER26%
Followers6.6M
Musician
S. Korean
@gnabnahc
EMV$6.01M
ER20%
Followers10M
Musician
S. Korean
@hynjinnnn
EMV$5.88M
ER18%
Followers24.7M
Musician
S. Korean
@piawurtzbach
EMV$4.61M
ER4%
Followers14.9M
Model/Actor
Filipino
@iamhearte
EMV$4.24M
ER1%
Followers16.5M
Influencer
Filipino
London Fashion Week AW25
Burberry
Burberry's Autumn/Winter 2025 fashion show at London Fashion Week showcased a strategic influencer marketing approach by having prominent figures in attendance like Thai actor Bright Vachirawit, who has been a brand ambassador since 2022. This collaboration significantly boosted Burberry's visibility and engagement, contributing to the brand generating an Earned Media Value (EMV) of more than half of London Fashion Week's total visibility.
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EMVDi Petsa
Di Petsa's AW25 fashion show saw a 400%+ increase in visibility compared to AW24 and SS25, driven by strong influencer engagement and media coverage. Mia Khalifa's attendance and high-profile posts propelled the brand to London Fashion Week's #2 most-visible brand, solidifying its cultural impact.
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EMVHarris Reed
Harris Reed’s AW25 fashion show leveraged star power with Florence Pugh’s runway appearance, generating a 250%+ visibility boost compared to SS25 and AW24. This high-impact influencer moment drove viral engagement, positioning the brand at the forefront of London Fashion Week's conversation across social media.
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EMVThe Top Brands of London Fashion Week AW25
| Brand | Burberry |
| EMV | $11.1M |
| Eng. Rate | 3.17% |
| SoS Evolution | 83% |
| Brand | Di Petsa |
| EMV | $2.12M |
| Eng. Rate | 2.33% |
| SoS Evolution | 405% |
| Brand | Harris Reed |
| EMV | $1.88M |
| Eng. Rate | 1.73% |
| SoS Evolution | 285% |
| Brand | Richard Quinn |
| EMV | $1.65M |
| Eng. Rate | 1.37% |
| SoS Evolution | 13% |
| Brand | Dilara Findikoglu |
| EMV | $992K |
| Eng. Rate | 2.38% |
| SoS Evolution |
| Brand | Simone Rocha |
| EMV | $883K |
| Eng. Rate | 2.60% |
| SoS Evolution | -35% |
| Brand | Annie's Ibiza |
| EMV | $792K |
| Eng. Rate | 3.25% |
| SoS Evolution |
| Brand | ERDEM |
| EMV | $555K |
| Eng. Rate | 1.37% |
| SoS Evolution | 11% |
| Brand | Helen Anthony |
| EMV | $398K |
| Eng. Rate | 33.44% |
| SoS Evolution |
| Brand | Chet Lo |
| EMV | $294K |
| Eng. Rate | 1.58% |
| SoS Evolution | -26% |
Discover the full brand ranking.
Talk to usThe Top Influencers of London Fashion Week AW25
@bbrightvc
EMV$1.83M
ER4%
Followers17.7M
Actor
Thai
@everyone_woo
EMV$1.47M
ER7%
Followers9.2M
Musician
S. Korean
@miakhalifa
EMV$1.37M
ER9%
Followers26.1M
Influencer
US/Lebn
@mertramazandemir
EMV$623.53K
ER13%
Followers4.8M
Actor
Turkish
@florencepugh
EMV$501.36K
ER5%
Followers9.5M
Actor
British
@joshshinner
EMV$501.36K
ER5%
Followers24.5K
Photographer
British
@nikkililly_
EMV$309.97K
ER27%
Followers565K
Influencer
British
@stylenotcom
EMV$300.02K
ER8%
Followers461K
Social Commentator
Georgian
New York Fashion Week AW25
Calvin Klein
Calvin Klein's Autumn/Winter 2025 Womenswear show marked a pivotal moment at New York Fashion Week, debuting under Veronica Leoni's new creative leadership. The event garnered widespread attention, driven in part by notable attendees such as South Korean actor Rowoon and influencer Nara Smith. Their presence significantly amplified online engagement, with social media platforms experiencing a surge in mentions and shares. This heightened visibility positioned the fashion show as the week's most prominent and talked-about event on social media.
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EMVEckhaus Latta
Eckhaus Latta's womenswear show marked a pivotal moment for the brand as designers Zoe Latta and Mike Eckhaus adopted a more deliberate and thoughtful approach to fashion. This strategic shift significantly enhanced the show's online visibility, making it the second most prominent of the season. The brand achieved an impressive 7,738% increase in Earned Media Value (EMV) compared to their Spring/Summer 2025 show in New York. This growth was driven by a high average engagement rate and amplified by notable attention from media accounts, extending the show's reach and impact across digital platforms.
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EMVCarolina Herrera
Carolina Herrera's Womenswear show demonstrated impressive performance during NYFW AW25, ranking as the third most visible show on social media for the season. The event achieved a 62% increase in Earned Media Value (EMV) compared to the Spring/Summer 2025 show and a significant 126% growth from the Autumn/Winter 2024 show. This notable rise highlights the brand's expanding influence, driven by heightened engagement from influencers and media coverage.
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EMVThe Top Brands of NYFW AW25
| Brand | Calvin Klein |
| EMV | $10.5M |
| Eng. Rate | 3.21% |
| SoS Evolution |
| Brand | Eckhaus Latta |
| EMV | $6.97M |
| Eng. Rate | 3.39% |
| SoS Evolution | 7783% |
| Brand | Carolina Herrera |
| EMV | $4.91M |
| Eng. Rate | 1.78% |
| SoS Evolution | 62% |
| Brand | Coach |
| EMV | $4.17M |
| Eng. Rate | 3.66% |
| SoS Evolution | -47% |
| Brand | Tory Burch |
| EMV | $3.69M |
| Eng. Rate | 1.75% |
| SoS Evolution | 25% |
| Brand | Thom Browne |
| EMV | $3.14M |
| Eng. Rate | 1.33% |
| SoS Evolution |
| Brand | Alice & Olivia |
| EMV | $3M |
| Eng. Rate | 2.17% |
| SoS Evolution |
| Brand | Collina Strada |
| EMV | $2.6M |
| Eng. Rate | 4.99% |
| SoS Evolution | 20% |
| Brand | Michael Kors |
| EMV | $2.31M |
| Eng. Rate | 1.16% |
| SoS Evolution | -51% |
| Brand | Luar |
| EMV | $1.39M |
| Eng. Rate | 2.20% |
| SoS Evolution | -34% |
Discover the full brand ranking.
Talk to usThe Top Influencers of NYFW AW25
@katee.bartlett
EMV$1.94M
ER44%
Followers448.54K
Influencer
American
@mickmicknyc
EMV$1.44M
ER3%
Followers592.08K
Photographer
American
@dovecameron
EMV$1.3M
ER11%
Followers47.07M
Actor
American
@stylenotcom
EMV$1.25M
ER8%
Followers450.36K
Commentator
Georgian
@prettyfrowns
EMV$1.12M
ER6%
Followers419.41K
Influencer
Singaporean
@loren
EMV$1.09M
ER2%
Followers23.65M
Musician
American
@ewsbdi
EMV$1.04M
ER4%
Followers25.67M
Actor
S. Korean
@naraaziza
EMV$1M
ER10%
Followers25.67M
Influencer
German
