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Womenswear AW25 Fashion Weeks Recap: Your ultimate guide to the season's biggest moments. From viral front-row appearances to the most buzzworthy designers, discover the top influencers and the cities that stole the spotlight this Fashion Week.

Womenswear AW25: Top Brands and Influencers

Paris Fashion Week AW25

Dior dominated Paris Fashion Week AW25 with the highest Instagram visibility, driven by strategic collaborations with Mingyu, Orm Kornnaphat, and Ling Ling Kwong—the top three influencers of Paris Fashion Week. Their presence reinforced Dior’s global influence, proving that celebrity partnerships are key to maximizing social media impact.

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Dior

Valentino’s AW25 show surged in Instagram visibility at Paris Fashion Week, with a 261% EMV increase from SS25, fueled by strategic partnerships with Thai celebrities. Freen Sarocha accounted for 21% of the brand’s total EMV, reinforcing the impact of well-chosen influencers in driving engagement and brand exposure.

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Valentino

Chanel’s AW25 show saw a 55% EMV boost from SS25, securing the third-highest Instagram visibility at Paris Fashion Week, thanks to its strategic alignment with Thai stars. By leveraging the influence of Rebecca Armstrong and Gemini, Chanel followed the proven success of Dior and Valentino, tapping into Thailand’s highly engaged fandoms.

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Chanel

The Top Brands of Paris Fashion Week AW25

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The Top Influencers of Paris Fashion Week AW25

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Milan Fashion Week AW25

Prada dominated Milan Fashion Week’s EMV rankings on Instagram, securing the top spot with a standout AW25 show. The brand’s collaboration with K-pop star Karina of group Aespa, proved to be a game-changer, driving 44% of Prada’s total EMV and reinforcing the power of K-pop in luxury fashion marketing.

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Prada

Gucci secured the second spot at Milan Fashion Week by tapping into the global influence of BTS’s Jin, who single-handedly drove 42% of the brand’s total EMV. Mirroring Prada’s success with Karina, Gucci’s K-pop-focused casting strategy reinforced the genre’s unmatched power in shaping luxury fashion’s digital impact.

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Gucci

Fendi secured the third-highest visibility at Milan Fashion Week, with Stray Kids’ Bang Chan playing a pivotal role in amplifying the brand’s digital impact. This season reaffirmed that partnering with K-pop icons is the key to dominating luxury fashion’s online conversation.

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Fendi

The Top Brands of Milan Fashion Week AW25

The Top Influencers of Milan Fashion Week AW25

London Fashion Week AW25

Burberry's Autumn/Winter 2025 fashion show at London Fashion Week showcased a strategic influencer marketing approach by having prominent figures in attendance like Thai actor Bright Vachirawit, who has been a brand ambassador since 2022. This collaboration significantly boosted Burberry's visibility and engagement, contributing to the brand generating an Earned Media Value (EMV) of more than half of London Fashion Week's total visibility.

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Burberry

Di Petsa's AW25 fashion show saw a 400%+ increase in visibility compared to AW24 and SS25, driven by strong influencer engagement and media coverage. Mia Khalifa's attendance and high-profile posts propelled the brand to London Fashion Week's #2 most-visible brand, solidifying its cultural impact.

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Di Petsa

Harris Reed’s AW25 fashion show leveraged star power with Florence Pugh’s runway appearance, generating a 250%+ visibility boost compared to SS25 and AW24. This high-impact influencer moment drove viral engagement, positioning the brand at the forefront of London Fashion Week's conversation across social media.

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Harris Reed

The Top Brands of London Fashion Week AW25

The Top Influencers of London Fashion Week AW25

New York Fashion Week AW25

Calvin Klein's Autumn/Winter 2025 Womenswear show marked a pivotal moment at New York Fashion Week, debuting under Veronica Leoni's new creative leadership. The event garnered widespread attention, driven in part by notable attendees such as South Korean actor Rowoon and influencer Nara Smith. Their presence significantly amplified online engagement, with social media platforms experiencing a surge in mentions and shares. This heightened visibility positioned the fashion show as the week's most prominent and talked-about event on social media.

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Calvin Klein

Eckhaus Latta's womenswear show marked a pivotal moment for the brand as designers Zoe Latta and Mike Eckhaus adopted a more deliberate and thoughtful approach to fashion. This strategic shift significantly enhanced the show's online visibility, making it the second most prominent of the season. The brand achieved an impressive 7,738% increase in Earned Media Value (EMV) compared to their Spring/Summer 2025 show in New York. This growth was driven by a high average engagement rate and amplified by notable attention from media accounts, extending the show's reach and impact across digital platforms.

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Eckhaus Latta

Carolina Herrera's Womenswear show demonstrated impressive performance during NYFW AW25, ranking as the third most visible show on social media for the season. The event achieved a 62% increase in Earned Media Value (EMV) compared to the Spring/Summer 2025 show and a significant 126% growth from the Autumn/Winter 2024 show. This notable rise highlights the brand's expanding influence, driven by heightened engagement from influencers and media coverage.

Womenswear AW25: Top Brands and Influencers

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