Menswear AW25 to Haute Couture SS25: Fashion Week Insights
Milan & Paris Fashion Weeks Recap! The top influencers and fashion insights from Menswear AW25 and Haute Couture SS25. From viral front-row moments to the most talked-about designers, see who dominated Milan and Paris this season.
Haute Couture SS25
Chanel
Chanel's Haute Couture show showcased a collection blending feminine power with timeless elegance, staying true to its iconic style. The event became the most visible SS25 Haute Couture show on social media, thanks in part to high-profile attendees like Blackpink's Jennie, who recently announced her solo album "Ruby," and Kylie Jenner, who wore a modern take on Chanel's classic silhouette, highlighting the brand's adaptability to current trends.
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EMVJean Paul Gaultier
Jean Paul Gaultier's Spring/Summer 2025 Haute Couture show, directed by guest designer Ludovic de Saint Sernin, combined nautical themes with refined sensuality. The event gained significant traction on social media, driven by the high-profile presence of figures like Blackpink's Jennie and Kylie Jenner. This approach mirrored Chanel's effective use of celebrity influence, enhancing both brands' online visibility.
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EMVSchiaparelli
Schiaparelli's Spring/Summer 2025 Haute Couture show showcased a refined interpretation of the myth of Icarus, symbolizing the pursuit of perfection central to haute couture craftsmanship. The event gained significant visibility online, ranking as the third most visible Haute Couture show, driven in part by Kendall Jenner's appearance on the runway, which generated substantial social media engagement. The show also featured high-profile attendees, including Gabrielle Union and Regina King, further elevating its media presence.
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EMVThe Top Brands of Haute Couture SS25
| Brand | Chanel |
| EMV | $38.7M |
| Eng. Rate | 2.59% |
| SoS Evolution | 503% |
| Brand | Jean Paul Gaultier |
| EMV | $19.1M |
| Eng. Rate | 5.60% |
| SoS Evolution | 209% |
| Brand | Schiaparelli |
| EMV | $17.3M |
| Eng. Rate | 2.79% |
| SoS Evolution | 13% |
| Brand | Dior |
| EMV | $17.1M |
| Eng. Rate | 2.37% |
| SoS Evolution | -5% |
| Brand | Maison Valentino |
| EMV | $6.80M |
| Eng. Rate | 1.97% |
| SoS Evolution |
| Brand | Giorgio Armani Privé |
| EMV | $4.22M |
| Eng. Rate | 1.89% |
| SoS Evolution | 3% |
| Brand | Elie Saab |
| EMV | $3.46M |
| Eng. Rate | 7.87% |
| SoS Evolution | 174% |
| Brand | Stéphane Rolland |
| EMV | $3M |
| Eng. Rate | 1.51% |
| SoS Evolution | 20% |
| Brand | Gaurav Gupta |
| EMV | $2.39M |
| Eng. Rate | 2.71% |
| SoS Evolution |
| Brand | Zuhair Murad |
| EMV | $1.69M |
| Eng. Rate | 2.24% |
| SoS Evolution | -8% |
The Top Influencers of Haute Couture SS25
@jennierubyjane
EMV$16.85M
ER4%
Followers86.04M
Musician
S. Korean
@kyliejenner
EMV$7.57M
ER1%
Followers394.85M
Influencer
American
@sooyaaa__
EMV$5.01M
ER3%
Followers79.74M
Musician
S. Korean
@kendalljenner
EMV$3.67M
ER1%
Followers289.79M
Model
American
@iamhearte
EMV$2.89M
ER1%
Followers16.5M
Influencer
Filipino
@jeffsatur
EMV$2.26M
ER15%
Followers5.05M
Actor
Thai
@goyounjung
EMV$1.88M
ER12%
Followers7.71M
Actor
S. Korean
@izasim
EMV$1.76M
ER1%
Followers16.5M
Stylist
Filipino
Paris Menswear AW25
Dior
Dior’s Autumn/Winter 2025 menswear show, led by designer Kim Jones, introduced a shift towards a more structured and traditionally masculine aesthetic. A key factor in the brand’s success during Paris Fashion Week was its strategic use of brand ambassadors, particularly high-profile figures from Thailand and South Korea. Thai actors Apo Nattawin and Mile Phakphum, alongside South Korean actors Mingyu and Nam Joo-hyuk, played a pivotal role in amplifying Dior’s visibility. These four ambassadors collectively accounted for 65% of the brand’s total exposure during the event, demonstrating the significant impact of their influence on media coverage and audience engagement.
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EMVLouis Vuitton
Louis Vuitton's Autumn/Winter 2025 menswear show featured a collaboration between Pharrell Williams and Nigo, blending their unique styles to merge streetwear with luxury fashion. The event's digital buzz was amplified by brand ambassadors from Thailand and South Korea, including J-Hope of BTS. His return to Paris Fashion Week after military service drove social media engagement, with his posts accounting for 24% of the show's Earned Media Value (EMV), highlighting his influence on the brand's visibility.
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EMVAmi
AMI Paris's Autumn/Winter 2025 menswear collection showcases Alexandre Mattiussi's blend of refined Parisian style and relaxed sophistication. Recently, the brand has grown its visibility through collaborations with influencers like musician Davido and fashion icon Heart Evangelista. Heart, a top influencer at Paris Fashion Week, generated an estimated media value (EMV) of $1.39 million across 5 shows. AMI Paris continues to use influencer partnerships to expand its global reach and strengthen its brand identity.
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EMVThe Top Brands of Paris Menswear AW25
| Brand | Dior |
| EMV | $33.2M |
| Eng. Rate | 3.01% |
| SoS EMV Evolution | -55% |
| Brand | Louis Vuitton |
| EMV | $27.84M |
| Eng. Rate | 6.31% |
| SoS EMV Evolution | -12% |
| Brand | AMI |
| EMV | $7.38M |
| Eng. Rate | 2.70% |
| SoS EMV Evolution | 17% |
| Brand | Amiri |
| EMV | $6.98M |
| Eng. Rate | 7.44% |
| SoS EMV Evolution | 22% |
| Brand | Willy Chavarria |
| EMV | $4.69M |
| Eng. Rate | 6.28% |
| SoS EMV Evolution |
| Brand | Rick Ownes |
| EMV | $2.22M |
| Eng. Rate | 4.46% |
| SoS EMV Evolution | -4% |
| Brand | Hermès |
| EMV | $2.15M |
| Eng. Rate | 3.75% |
| SoS EMV Evolution | 35% |
| Brand | Kidsuper |
| EMV | $2.12M |
| Eng. Rate | 9.60% |
| SoS EMV Evolution | 0% |
| Brand | Kenzo |
| EMV | $2.02M |
| Eng. Rate | 4.64% |
| SoS EMV Evolution | -62% |
| Brand | Bluemarble |
| EMV | $1.45M |
| Eng. Rate | 2.42% |
| SoS EMV Evolution | 104% |
The Top Influencers of Paris Menswear AW25
@uarmyhope
EMV$6.68M
ER5%
Followers55.79M
Musician
S. Korean
@apo555
EMV$6.6M
ER11%
Followers4.26M
Actor
Thai
@xeesoxee
EMV$5.19M
ER8%
Followers17.2M
Actor
S. Korean
@milephakphum
EMV$4.46M
ER12%
Followers3.82M
Actor
Thai
@skawngur
EMV$4.11M
ER4%
Followers19.35M
Actor
Thai
@min9yu_k
EMV$3.05M
ER19%
Followers16.22M
Musician
S. Korean
@bambam1a
EMV$2.93M
ER5%
Followers18.24M
Musician
Thai
@jacksonwang852g7
EMV$2.45M
ER4%
Followers29.48M
Musician
Chinese
Milan Menswear AW25
Prada
Prada's Autumn/Winter 2025 menswear show at Milan Fashion Week embraced a more spontaneous aesthetic, blending rugged and refined elements. The brand strengthened its global presence through strategic partnerships with South Korean and Thai celebrities, including Kim Soo-Hyun and Win Metawin, leveraging their influence and social media reach to engage audiences, particularly in the Asia-Pacific region.
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EMVDolce & Gabbana
Dolce & Gabbana's Autumn/Winter 2025 menswear collection showcased a perfect blend of casual daytime looks and sophisticated evening wear, inspired by the iconic "Dolce Vita" era. A key highlight of the brand's success at Milan Men's Fashion Week was its collaboration with top South Korean and Thai celebrities. South Korean actors Jung Hae-in, Noh Sang-hyun, and Nam Yoon-su, along with Thai actor Hirunkit "Nani" Changkham, attended the event, boosting the brand's global appeal. This strategic partnership highlights a growing influencer marketing trend in the fashion industry of teaming up with Asian celebrities to expand international reach, engage new audiences, and strengthen brand visibility worldwide.
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EMVPDF by Domenico Formichetti
Domenico Formichetti's brand, PDF, made a striking entrance at Milan Fashion Week Men's Autumn/Winter 2025, seamlessly fusing '90s and early 2000s hip-hop influences with outdoor sportswear. The high-energy runway show featured prominent figures like Moise Kean and Sita Abellán, while drawing an audience of notable guests, including Clint 419 and leading Italian musicians. Showcasing vibrant streetwear and a dynamic presentation, PDF captured widespread attention, particularly across social media platforms. The buzz surrounding the debut firmly established PDF as an emerging powerhouse in the fashion world.
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EMVThe Top Brands of Milan Menswear AW25
| Brand | Prada |
| EMV | $23.7M |
| Eng. Rate | 3.73% |
| SoS EMV Evolution | -19% |
| Brand | Dolce & Gabbana |
| EMV | $12.6M |
| Eng. Rate | 4.41% |
| SoS EMV Evolution | 54% |
| Brand | PDF by Domenico Formichetti |
| EMV | $1.13M |
| Eng. Rate | 2.39% |
| SoS EMV Evolution |
| Brand | Giorgio Armani |
| EMV | $1M |
| Eng. Rate | 8.63% |
| SoS EMV Evolution | -69% |
| Brand | Emporio Armani |
| EMV | $741K |
| Eng. Rate | 2.09% |
| SoS EMV Evolution | 4% |
| Brand | Jordanluca |
| EMV | $544K |
| Eng. Rate | 1.80% |
| SoS EMV Evolution | -12% |
| Brand | Montblanc |
| EMV | $520K |
| Eng. Rate | 4.74% |
| SoS EMV Evolution |
| Brand | Dunhill |
| EMV | $467K |
| Eng. Rate | 1.81% |
| SoS EMV Evolution | 124% |
| Brand | Zegna |
| EMV | $243K |
| Eng. Rate | 12.6% |
| SoS EMV Evolution | -98% |
| Brand | Magliano |
| EMV | $199K |
| Eng. Rate | 1.33% |
| SoS EMV Evolution | 135% |
The Top Influencers of Milan Menswear AW25
@holyhaein
EMV$6.3M
ER7%
Followers14.31M
Actor
S. Korean
@enhypen
EMV$6.16M
ER5%
Followers18.27M
Musician
S. Korean
@m.by__sana
EMV$3.94M
ER8%
Followers12.26M
Musician
Japanese
@winmetawin
EMV$3.04M
ER4%
Followers14.54M
Actor
Thai
@katarinabluu
EMV$2.03M
ER9%
Followers23.62M
Musician
S. Korean
@soohyun_k216
EMV$1.57M
ER8%
Followers20.89M
Actor
S. Korean
@louispartridge_
EMV$1.26M
ER14%
Followers8.96M
Actor
British
@hirunkit_
EMV$563.52K
ER5%
Followers3.7M
Actor
Thai
