Influencer Marketing
Met Gala 2024: The Most Impactful Moments on Social
Dreams Do Come True at the Met Gala. Join us to delve into the most talked-about looks that stole the hearts on social at the 2024 Met Gala!
Blog
Case Studies
Sephora: Influencer Marketing Case Study
See how Lefty helped Sephora Collection achieve a +1013% ROI on TikTok with micro and macro influencers.
E-Commerce
The AI Revolution in E-commerce Marketing: Exploring the Power of Data-Driven Insights
The e-commerce landscape is evolving unprecedentedly, propelled by cutting-edge technologies that promise to redefine how brands engage with their customers. At the forefront of this digital transformation stands Artificial Intelligence (AI), a game-changing force that is reshaping the very fabric of online shopping.
Influencer Marketing
The Complete Guide to Leveraging Influencer Marketing in China
Want to break into the Chinese market? Here's everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.
Luxury
Celebrity Endorsements vs. Influencer Partnerships: What’s Best for Your Luxury Hotel?
Discover the most effective marketing for upscale hotels with our comprehensive analysis of celebrity endorsements and influencer collaborations tailored to enhance your visibility and guest loyalty.
Influencer Marketing
From 'Boys Love' to Global Luxury: The Thai Effect
How the surging popularity of Thai dramas reshaped luxury brand marketing and propelled local celebrities to stardom within a mere three years.
Fashion Week
AW24 Womenswear Roundup FASHION WEEKS
The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?
Influencer MarketingLuxury
Decoding Influencer Marketing for Jewellery
A Guide to Success in the Digital Era
E-Commerce
Optimizing for Success: 15 Surefire Ways to Increase E-commerce Conversion Rates
In the competitive realm of e-commerce, achieving optimal conversion rates necessitates a holistic strategy beyond mere influencer marketing, as discussed in this guide offering 20 expert tips to enhance conversions, website performance, and profitability.