The Top 30 Influencers at Paris Fashion Week SS24
Find out which celebrities and influencers had the most impact and drove the highest EMV from Paris Fashion Week Spring/Summer 24 edition.
The Paris Fashion Week spring/summer 2024 was a must-see event featuring renowned fashion brands like Dior, Louis Vuitton, and Chanel. These influential designers captivated a distinguished audience of industry professionals, respected journalists, and prominent celebrities. Their groundbreaking womenswear collections generated huge online interest, boosting their brand's visibility and revealing their newest designs.
Lefty conducted a comprehensive analysis of all brands showcased at Women's Fashion Weeks to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:
EMV = Impressions / (1000 x CPM)
The Top 30 Influencers at Paris Fashion Week SS24
Curious to see who the top influencers across all fashion weeks were? Check out Lefty and Karla Otto's SS24 Fashion Week Roundup report featuring exclusive insights from TikTok here!
Without further ado, here are the top 30 influencers of Paris Fashion Week SS24.