The Top 30 Influencers at London Fashion Week SS24
Find out which celebrities and influencers had the most impact and drove the highest EMV from London Fashion Week Spring/Summer 24 edition.
The spring/summer 2024 edition of London Fashion Week was a must-see event, featuring top fashion brands like Burberry, and JW Anderson, with exciting newcomers like Harri and Mains. These influential designers captivated an audience of fashion industry professionals, respected journalists, and prominent celebrities. Their innovative womenswear collections generated significant attention online, expanding the reach of their brand and showcasing their latest creations.
Lefty conducted a comprehensive analysis of all brands showcased at Women's Fashion Week to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:
EMV = Impressions / (1000 x CPM)
The Top 30 Influencers at London Fashion Week SS24
Curious to see who the top influencers across all fashion weeks were? Check out Lefty and Karla Otto's SS24 Fashion Week Roundup report featuring exclusive insights from TikTok here!
Without further ado, here are the top 30 influencers of London Fashion Week SS24.