What's New at Lefty: Advanced Features for E-commerce Influencer Marketing

In recent months, Lefty's product team has worked hard to deliver exciting updates to the platform this summer. With enhanced e-commerce integrations, we're elevating the automation of your e-commerce workflow from start to finish. Streamlining your affiliate campaigns and boosting sales through influencer casting, seeding, and product gifting has never been easier. Our latest features support all influencer affiliate programs, allowing you to track performance seamlessly.

Keep reading for the full rundown of product updates.

Instant Product Gifting with One-Click eCommerce Integration

We've introduced a seamless one-click integration that connects your Shopify website or Salesforce Cloud to Lefty's platform to enhance eCommerce's product seeding and gifting processes. This feature allows you to effortlessly upload your selected products on your eCommerce website to Lefty and send them to influencers immediately. These recent updates will enable you to establish your product seeding program without any manual effort.

• Directly connect your Shopify store or Salesforce Cloud to Lefty.
• Choose from multiple stores to send products from.
• Select the products you want to send, including variations, prices, and inventory counts.

Let Influencers Request and Receive Products Automatically

To bridge the gap between you and your influencers while fostering stronger relationships, we have introduced customizable landing pages that allow influencers to select the products they wish to receive for your Product seeding campaign. To elevate your influencer marketing program and enhance your product seeding efforts, you can send influencers their preferred products directly through Lefty, which syncs with your warehouse for automatic fulfillment. Keep track of all your shipments effortlessly with Lefty’s built-in order tracking feature.

• Influencers can select the products they wish to receive, including options for color, size, and other variations. 
• Upon sending a gift, your warehouse will automatically process and prepare the order for dispatch. 
• Stay informed about your shipment's status with convenient in-platform tracking.

Effortless Influencer Affiliate Program Setup for E-Commerce

Lefty's affiliation feature enhances your influencer marketing strategy by turning influencers into affiliates, boosting your affiliate marketing program. You can easily set up an affiliation program by generating unique, trackable links that integrate seamlessly with your eCommerce platform or any online property for affiliates to promote. Add influencers from your product seeding campaign or affiliate network, assign commission options, and provide unique links to track their performance during the campaign.

• Effortlessly generate trackable affiliate links that seamlessly integrate with your eCommerce platform or website. 
• Design tailor-made commission programs for your affiliate influencers. 
• Personalize your affiliate program by adjusting cookie duration, URLs, commissions, and more.

Track Your Affiliate Influencers, Content, Conversions, Sales, and More 

We have introduced automated tracking for your influencer affiliate program, enabling you to gain valuable insights through live reports on clicks, conversions, and average conversion times for each influencer. This system automatically tracks all influencer content and engagements, helping you evaluate the visibility your influencers provide through impressions, engagements, and Earned Media Value. Additionally, you can monitor sales, clicks, and conversions attributed to your influencers. We cover every metric and key performance indicator, ensuring you always stay informed about your campaign’s performance.

• Get an automated summary of your campaign's key performance indicators with just one click.
• Explore a timeline showcasing your campaign's impact, including metrics like clicks, conversions, and sales generated by your affiliate influencers.
• Discover who your leading affiliate influencers are, the number of products they've sold, and their total sales amounts.

Streamlined Solutions for Paying Influencers In-Platform

We constantly explore innovative ways to streamline influencer marketing programs at every stage, from influencer casting to affiliate management. Our commitment to improvement has led us to integrate direct payment options for influencers within Lefty. This feature enhances your e-commerce campaigns by seamlessly managing influencer payments and tracking performance. By simplifying your influencer program, you can focus on building authentic relationships and optimizing your affiliate marketing strategy. With hassle-free compensation and efficient payment processes, your campaigns become more effective, eliminating the need for external payment methods and boosting your overall e-commerce efficiency.

• Pay influencers with global currency options.
• Choose from a variety of payment methods to pay influencers with.
• Access a comprehensive history of your previous and upcoming payments and their current status.

What's Next for Lefty?

With a commitment to continuous innovation, Lefty is not slowing down. Our product team is already hard at work on the next wave of updates, keeping in mind our community's feedback and the ever-evolving needs of influencer marketing and ecommerce. Stay tuned for more advanced features and streamlined solutions to elevate your influencer marketing game further.