AW25 Womenswear Roundup

Autumn/Winter 2025 showcased contrasting approaches, with some brands scaling back and others ramping up investments in talent and production. Despite these differences, Fashion Month grew 47% year-on-year, generating $775.9 million in Earned Media Value (EMV), proving both strategies can succeed.

Our latest report with Karla Otto breaks down key strategies from this season, including fandom-driven engagement, featuring niche talent on runways, balancing large-scale productions with intimate events, and leveraging TikTok commentators to spark conversations.

The report also features insights from CTZAR on social media trends, highlighting how top brands are refining their narratives on Instagram and TikTok to connect with audiences.

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Learn more about the influencer industry with Lefty reports

Mar 26, 2025

AW25 Womenswear Roundup

Discover key insights from Autumn/Winter 2025 Fashion Month, including fandom-driven engagement, subcultural talent, and social media strategies for brand growth.

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Jan 9, 2025

A Year in Data 2024

In 2024, luxury and entertainment merged through bold storytelling, talent collaborations, and cross-category activations across cinema, music, and sports. Lefty and Karla Otto’s Year in Data report explores how these trends are shaping 2025 strategies with exclusive insights and data.

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Luxury's Great Reset

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