The jewellery sector has experienced a rapid shift towards digitisation due to the pandemic's impact on in-person shopping, which previously accounted for up to 30% of the market's spending. As a result, brands have had to adjust their digital marketing and sales strategies by increasing their use of influencer marketing and celebrity endorsements to keep sales and brand relevance afloat.

In response, consumers have embraced and encouraged jewellery's digitaisation, with the brands that adapted the quickest seeing a spike in sales. Furthermore, a robust online presence translates to a powerful source of sales revenue. Predictions point out that digital jewelry sales will grow by 18-21% by 2025, making it a highly lucrative expansion opportunity for jewellery brands to enter the digital realm.

In "Jewellery in the Digital Era," Lefty and Karla Otto team up to uncover the top-performing brands in the sector and unpick what's working across the digital ecosystem now; to determine the next.

Lefty_Report_FineJewellery.pdf

Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.

Jewellery in the Digital Era

Women's Fashion Week AW23 was filled with cultural nods, inspiring collections, and generated an EMV of $419M across four cities.

From K-Pop and Thai Drama in Paris, to China’s trendsetting KOLs at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York’s passion for an “It-Girl” – Lefty x Karla Otto unpack the key insights you need to know from this season in Roundup Women's Fashion Week AW23.

Lefty_Report_FW_AW23_Womens_RoundUp_210323_compressed.pdf

Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.

Roundup Women's Fashion Week AW23

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons and reflecting the increased consumption of fashion content worldwide.

This influx of visibility has provided an avenue for lesser-known designers, such as Robert Wun, Miss Sohee, and Gaurav Gupta, to venture into the luxury fashion industry and cater to an uber-rich market segment. Offerings from established brands have held their own, too; Jean-Paul Gaultier invited Haider Ackermann as a guest designer, generating $6.19M EMV, while Viktor & Rolf's illusionary gowns brought in $5.67M, and Mugler created waves with its star-studded runway show ($3.40M). Schiaparelli added a touch of enchantment with its faux animal head creations.

Through it all, Lefty x Karla Otto unpicks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.

HauteCoutureSS23.pdf

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.

Haute Couture SS23

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations. Although smaller than the Women's Edition, it remains a big draw for industry professionals and celebrities, setting the stage for runway trends before September.


Paris maintained its status as the world's fashion capital this menswear season, generating 65% of the total EMV among Men's Fashion Weeks. Its influxes of heritage brands and socially savvy young designers who have mastered 360 event marketing captured the zeitgeist of social media. 


Meanwhile, Milan remains firmly on the menu for its classics, with Prada, Gucci, and Fendi impacting significantly. 


London's appeal remains on young designers; less influential attendees mixed with designers shifting their shows to more prominent cities deemed the event almost missable for S/S23 had it not been for keen press interest. As a result, the small-scale event garnered just 0.3% of Fashion Month's overall media value. 


Throughout this report, Lefty teams up with Karla Otto, combining data intelligence with industry know-how, for a report that uncovers the data behind the scale and statistics of Men's Fashion Week. ‍

MenswearRoundUpSS23.pdf

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations.

Men’s Fashion Week SS 23: A look back at key trends & insights

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Learn more about the influencer industry with Lefty reports

Apr 27, 2023

Jewellery in the Digital Era

Mar 21, 2023

Roundup Women's Fashion Week AW23

Feb 14, 2023

Haute Couture SS23