Fashion Month is thriving on social media, with SS25 Fashion Weeks seeing a 16% year-on-year growth, achieving a record $840 million in Earned Media Value (EMV). This season, the "less is more" approach emerged as a pivotal strategy for brands. While fewer profiles posted fashion week content, those who did saw increased engagement and visibility. This suggests that the content creators who contributed were more influential and relevant, resulting in a greater impact.

As a result, influence and celebrity continue to play a significant role, with the devoted fandoms of stars driving substantial media value around their idols' names. Storytelling emerged as a crucial element, both in the format of shows and in the talents brands partnered with—ranging from athletes who captivated audiences during the Olympics to cultural leaders shaping today's zeitgeist. And there's more to come.

Fashion and Internet Culture are Increasingly Intertwined

The Key Data Trends of SS25 Fashion Weeks

Chinese Social Networks' Interactions with SS25 Fashion Weeks

The Top Brands and Influencers by Visibility on Social Media

The Peripheral Effects of Fandoms and Cultural Protagonists

The Most Successful Brand Activations and Collaborations

How Non-Fashion Brands benefit from fashion week

Discover the Next: Emerging Talent, Trends, Markets

Karla OttoxLefty_SS25 Womenswear Roundup_Final_Online.pdf

Discover the impact of SS25 Fashion Weeks on the global luxury market with their "less is more" strategy. By streamlining fashion shows and forging strategic partnerships, these events revolutionized the industry. Explore how these trends are shaping the future of luxury fashion on and off the runway.

SS25 Fashion Week Roundup: Womenswear

Explore Lefty's comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region. 

This report provides an in-depth analysis of brand visibility during the 2024 Paris Olympics via their collaboration with athletes and celebrities on 4 social networks:

Note that Lefty’s analysis excludes visibility through print media, television, and other channels than the mentioned social media networks.

Lefty also collected extra insights on Paralympics and Chinese athletes that are not in this report. Contact us to learn more about these exclusive insights.

Lefty_Report_2024Olympics_19092024 (2).pdf

Explore our comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region.

2024 Paris Summer Olympics: How Athletes Fueled Brand Success

Explore our in-depth report on the NFL 2023/2024 season on Instagram. Discover key insights, including:

The most successful teams on social media.

The leading influencers and celebrities engaging with the NFL.

The unexpected new profiles who broke into the top 10 influencer rankings.

Gain valuable knowledge about the NFL's presence on social media to prepare for partnerships in the upcoming season.

Lefty_OutboundReport_NFL 18.30.32.pdf

Lefty's analysis of the 2023/2024 NFL season to uncover which teams are dominating the social media conversation and which influencer accounts are mentioning them the most.

The Leading Teams and Influencers of the 2023/2024 NFL Season

The Top Teams and Influencers of the 2023/2024 NFL Season

Following the passing of Her Majesty Queen Elizabeth II, London Fashion Week was plunged into a somber mood. SS23 was due to be rife with buzz, but following the announcement, marquee names from Burberry to guest designer Raf Simons announced they would postpone their shows as a mark of respect. The British Fashion Council advised other designers to cancel parties and reschedule shows that fell on the day of the Queen’s funeral. 

As a result, LFW was back-to-back, filled with outings from young designers and a handful of city-wide comebacks. 

Through it all, Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

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In a Fashion Week like no other; London still delivered. Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

LFW Womenswear SS23

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Learn more about the influencer industry with Lefty reports

SS25 Fashion Week Roundup: Womenswear

2024 Paris Summer Olympics: How Athletes Fueled Brand Success

The Top Teams and Influencers of the 2023/2024 NFL Season