Jul 13, 2023

Top 30 Influencers Generating the Most Visibility at Men’s Fashion Week

Find out which celebrities and influencers had the most impact and drove the highest EMV from Men’s Fashion Week Spring/Summer 24 edition.

The Top 30 Influencers at Men’s Fashion Week SS24

The highly anticipated spring/summer 2024 Men's Fashion Week edition spanned two weeks this June in iconic fashion capitals such as London, Pitti Uomo, Milan, and Paris. Renowned fashion brands, including Louis Vuitton and Prada, showcased their cutting-edge menswear collections to a captivated audience comprised of players in the fashion industry, esteemed journalists, and prominent celebrities, effectively generating widespread online exposure for their brand and new collection.

Lefty conducted a comprehensive analysis of all 139 brands showcased at Men's Fashion Week to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:

EMV = Impressions / (1000 x CPM)

Without further ado, here are the top 30 influencers of Menswear SS24.

1. NCT - @nct

NCT, a renowned South Korean pop group, dominated social media during Men's Fashion Week SS24, garnering the highest visibility. Despite having 20 members, Doyoung, Jaehyun, Yuta, and Taeyong represented the group during menswear fashion week. Jaehyun collaborated with Prada, Taeyong partnered with Loewe, and Yuta attended the Louis Vuitton show. The NCT account shared 13 impactful posts, resulting in an impressive $9.9 million EMV.

2. Cha Eun-woo - @eunwo.o_c

Cha Eun-woo, the talented South Korean actor, singer, and K-pop boy band Astro member, has become a rising key figure in fashion. This year, he has been chosen as the ambassador for Dior Beauty's new Capture Totale Serum, cementing his collaboration with the prestigious brand. Eun-woo's influence has not been limited to beauty alone; he recently attended Dior's menswear collection runway show in Paris and showcased his affinity for their fashion line. His two Instagram posts for the brand garnered an impressive $9.4 million in EMV, solidifying his position as Dior's top influencer during Menswear SS24.

3. Enhypen - @enhypen

Enhypen, much like NCT, is a popular South Korean pop group comprising seven members. However, they took a unique approach to fashion week by opting for a photo shoot promoting Prada's latest collection instead of attending Menswear SS24 shows in person. This strategy proved immensely successful for the band, generating $9.3M in EMV and showing that physical presence at an event is not essential to achieving substantial visibility.

4. Jimin - @j.m

Jimin, a member of the widely recognized K-pop boy band BTS and the global ambassador to Dior Homme, unfortunately, could not personally attend Dior's menswear show this season. Despite this, Jimin shared a picture of the invitation he received from Dior, generating an impressive $6 million in EMV, serving as undeniable evidence that Jimin's impact and influence persist even during his military duty.

5. Maluma - @maluma

Colombian singer-songwriter and rapper, Maluma has made a notable entrance into the fashion world. During this menswear season, he attended various renowned shows in Paris, including Givenchy, Yohji Yamamoto, Dior, and Louis Vuitton. Through five impactful social media posts, Maluma managed to generate an impressive total of $4.6 million in EMV by tagging these prestigious brands.