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Discover the top Korean beauty influencers on TikTok in 2025, from skincare experts to makeup trendsetters shaping global beauty trends.

Top K-Beauty TikTok Influencers to Follow in 2025

If you’re searching for the best K-beauty TikTok influencers in 2025, this guide features skincare gurus and viral creators changing how Gen Z shops for Korean skincare.

Korean beauty—better known as K-Beauty—continues to thrive on TikTok in 2025, reshaping the global beauty landscape with its innovation, authenticity, and highly aesthetic content. From viral glass skin routines to clever product layering hacks, K-Beauty influencers are capturing the attention of millions across the world through short-form video.

According to Lefty’s Q1 2025 K-Beauty report, TikTok’s share of voice for K-Beauty nearly doubled in one year, jumping from 18% in Q1 2024 to 34% in Q1 2025. This shift marks a major turning point as TikTok becomes the dominant platform for discovering Korean skincare trends and beauty products—especially among Gen Z consumers.

Emerging brands like TirTir, ANUA, and Skin1004 are outperforming legacy players like LANEIGE and Sulwhasoo by focusing on TikTok-native storytelling and viral hero products.

Influencers are creating snackable, engaging content that demystifies K-Beauty's multistep routines, making them accessible to a global audience.

TikTok’s algorithm favors transformation content, before/afters, and educational hacks—formats K-Beauty creators have mastered.

This growing presence on TikTok isn’t just a trend—it’s a strategic channel shift. As the competition for consumer attention intensifies, Korean beauty brands and influencers are leading the charge in real-time, trend-driven content creation.

Want to dig deeper into the platforms, creators, and products fueling this shift?

Get the Data Behind the K-Beauty Boom

Lefty’s platform empowers users to efficiently track influencer performance using key metrics such as engagement rate, visibility, and content quality through advanced campaign tracking features. These tools provide brands with clear insights into the top creators in their industry, including those they are currently collaborating with.

Additionally, Lefty offers competitive analysis by allowing users to identify influencers working with rival brands. This feature highlights the most impactful creators driving visibility for competitors, helping users make informed decisions about their partnerships.

The platform also includes a robust influencer discovery tool, enabling users to filter creators based on criteria like engagement rate, geographic location, follower count, audience interests, and demographics. Lefty can even recommend similar accounts, simplifying the identification of the most relevant influencers for your industry.

To identify the top K-Beauty TikTok influencers in 2025, we utilized Lefty’s campaign tracking, competitive analysis, and search functionalities. From over 6,000 profiles in the K-Beauty space, we narrowed down the most relevant influencers using the following criteria:

High engagement rates and viral content potential

Influence on trending topics (e.g., skin cycling, jelly blush, layering routines)

Prominent brand collaborations from 2024–2025

By applying this method, we’ve curated a list of the most impactful and high-quality K-Beauty influencers driving trends on TikTok.

Top 10 K-Beauty TikTok Influencers to Follow in 2025

Niche: Skincare routines, hair tutorials, and K-Pop makeup looks

Top Products Featured: ma:nyo “Pure Cleansing Oil,” ISOI “Blemish Clear Serum”

Why Follow: Learn beauty hacks, the best K-Beauty products, and how to replicate the looks of the hottest K-Pop stars.

Niche: Makeup tutorials, K-beauty product recommendations

Top Products Featured: Peripera “Ink the Velvet,” Amuse “Dew Tint”

Why Follow: Sunny breaks down K-beauty trends with accessible tutorials, from soft glam looks to budget-friendly product hauls. Her mix of skincare tips and aesthetic makeup hacks makes her a must-follow for anyone exploring the K-Beauty space.

Niche: Makeup routines, Korean makeup looks, colored contacts

Top Products Featured: Aprilskin “Carrotene Instant Calming Serum Pads,” DEMAR3 “Signature Estud Protector Ampoule”

Why Follow: Yuna teaches how to achieve K-Beauty’s skincare-first approach to makeup using stunning, glowy makeup routines and the best K-Beauty products.

Top Products Featured: Mamonde “Flora Glow Rose Liquid Mask,” CNP Laboratory  “Propolis Energy Active Ampule”

Brand Collabs: Hatherine, Olive Young, Aprilskin

Why Follow: @ramnuggi offers honest, up-close reviews of K-beauty skincare and makeup products focusing on texture, wear, and ingredient breakdowns. Her clear demonstrations make her a trusted source for anyone seeking real results from Korean beauty routines.

Niche: Korean skincare, top K-Beauty products, skincare advice

Top Products Featured: Mixsoon “Bean Essence,” Mixsoon “Centella Cleansing Foam”

Brand Collabs: Medicube, Yes Style, Mixsoon

Why Follow: Tati offers a behind-the-scenes look at Korea’s top aesthetic clinics and trending beauty treatments, making her a must-follow for anyone curious about the real science (and results) behind K-beauty.

Niche: Korean skincare routines for acne and oily skin

Top Products Featured: Orien “Mugwort Zero Film Moisturizer,” Orien “Mugwort Zero Film Cleansing Oil”

Why Follow: @chxrry.glowy offers honest, soothing skincare content tailored for oily and acne-prone skin, making K-beauty routines approachable and effective. Her product reviews and calming tutorials help followers navigate breakouts while achieving that signature glass skin glow.

Niche: Korean skincare, skincare routines for blemishes

Top Products Featured: Bonajour “Ginger Aqua Relief Sun Cream,” Challans de Paris “Cushion Lunar”

Brand Collabs: Bonajour, Madecassol, Olive Young

Why Follow: Shana provides insightful reviews and tutorials on K-beauty products, emphasizing real-world application and results. Her approach demystifies complex skincare routines, making them accessible and relatable to a broad audience.

Niche: Korean skincare and makeup recommendations

Top Products Featured: Dr. Glanz “Trouble RX Serum,” Aestura “Autobarrier Cream”

Brand Collabs: TS Trillion, Mongdies, Aestura

Why Follow: @c0met3z4 presents a unique mix of K-beauty content, including product reviews, skincare routines, and lifestyle vlogs that appeal to enthusiasts looking for genuine insights. Her captivating videos offer practical tips and highlight the latest Korean beauty trends.

Top Products Featured: Missha “Bee Pollen Renew Honey Mask,” Medi-Peel “Red Lacto Collagen Wrapping Mask”

Why Follow: Blair offers a serene and sophisticated take on K-beauty. She presents skincare routines and makeup looks with a calming, visual storytelling approach. Her content is perfect for those seeking inspiration to achieve a polished, minimalist beauty style.

Niche: Grwm beauty and morning skincare routines

Top Products Featured: SKIN 1004 “Madagascar Centella Quick Calming Pad,” Judydoll “2 in 1 Blush Higlight Palette”

Why Follow: Kend shares effortless K-Beauty tutorials tailored for people with busy lifestyles, showcasing her morning and nighttime Korean skincare routines. She regularly introduces her audience to new products, inspiring them to explore and experiment with the latest trends in K-Beauty.

Looking for more K-Beauty influencers to partner with?

Discover Instagram's Top K-Beauty Influencers

Rising K-Beauty TikTok Creators (Micro-Influencers to Watch)

Niche: Korean skincare routines and product recommendations

Top Products Featured: Torriden “Dive-In Hyaluronic Serum,” Anua “Heartleaf Quercetinol Pore Deep Cleansing Foam”

Why Follow: If you're passionate about K-Beauty, following @yesskinsy on TikTok is a must. She offers in-depth reviews of K-beauty products and focuses on achieving the coveted "glass skin" look through effective skincare routines. 

Top Products Featured: 3CE “Eyeshadow Palette New Take Edition,” Too Cool for School “Artclass Fixing Gel Liner”

Brand Collabs: Challans de Paris, Vaseline, Fully Skincare

Why Follow: @lilac_836 combines the charm of soft, feminine K-beauty with makeup looks inspired by iconic anime characters. Her effortlessly chic fashion content showcases the latest Korean trends, while her aesthetic-driven tutorials and refined makeup techniques make her an essential follow for anyone looking to elevate their beauty routine with elegance and style.

Niche: Makeup tutorials, nighttime skincare routines, product recommendations

Top Products Featured: VDL “Cover Stain Perfecting Foundation,” About Tone “Makeup Spatula”

Why Follow: @one_hxx shares calming nighttime skincare rituals and flawless makeup tutorials that highlight the precision and softness of K-beauty. Her high engagement rate reflects a loyal community that values her authentic, detail-driven approach to everyday beauty.

Niche: Product reviews, haircare, makeup, and skincare

Top Products Featured: Dasique “Shadow Palette,” Too Cool for School “TAG Multi Contour Stick”

Why Follow: @asmrouvir blends soothing ASMR with honest beauty reviews, offering a sensory-rich take on K-beauty across skincare, haircare, and makeup. Her highly engaged audience trusts her for thoughtful insights and calming content that makes discovering new products feel indulgent and relaxing.

Niche: Product reviews, viral K-Beauty products, and tutorials

Top Products Featured: alternativestereo “Lip Potion Aqua Glow,” Kanebo “Kate Lip Monster”

Why Follow: @cute_.dami delivers fun, expressive reviews of viral K-beauty products with a fresh, youthful energy that keeps skincare lovers coming back for more. Her content stands out for its mix of playful edits and genuine reactions, making her a trusted voice in the Gen Z beauty space.

Top Products Featured: CJwellcare "innerb Glow Shot Collagen," Yunjac "Skin Perfecting Glow Pad" 

Why Follow: @ssongyang showcases refined K-beauty routines and seamless makeup tutorials that highlight radiant skin and soft, natural glam. Her content blends elegance and simplicity, making her a favorite for those seeking polished, glow-enhancing beauty inspiration.

Niche: Makeup tutorials, the perfect lip looks

Top Products Featured: Entropy "Organza Fit Spatula Foundation," About Tone "Skin Layer Puff"

Why Follow: @one_hxx creates flawless makeup tutorials with a focus on achieving the perfect lip look, blending precision and softness that define modern K-beauty. Her exceptionally high engagement rate highlights a dedicated audience that values her polished, detail-oriented content.

Niche: Trying new K-Beauty products and recommendations 

Top Products Featured: Bibilian "Be Strong Advanced Ampoule," Dear, Klairs "Midnight Blue Calming Cream"

Brand Collabs: None yet! A great opportunity for brands to partner with an untapped influencer.

Why Follow: @iamjiyookim is a fresh, relatable voice in K-beauty, known for her honest first impressions and approachable product recommendations. Her growing platform offers early access to emerging trends—perfect for beauty lovers who want to discover what’s next.

Niche: Trying the latest K-Beauty products and skincare expertise

Top Products Featured: Tonymoly "Green Tea Superlight Daily Defense Sun Screen," Medicube "Deep Vita C Pad"

Brand Collabs: Beauty of Majesty, Dear, Klairs

Why Follow: @yeo_niyaaa combines skincare expertise with a curiosity for the latest K-beauty launches, making her content both trustworthy and trend-driven. Her calm, informative style is perfect for beauty enthusiasts looking to upgrade their routine with confidence.

Niche: Trying the latest K-Beauty products and the perfect lip shades

Top Products Featured: Wakemake "Dewy Gel Glow Tint," Stila "Trifecta Metallica Lip, Eye, and Cheek Stick"

Why Follow: @ryun_beauty is your go-to for discovering the latest K-beauty lip shades and multitasking products, with a focus on glossy, gradient looks that pop. Her sleek, close-up tutorials are perfect for beauty lovers chasing the next must-have tint or texture.

How to Work with K-Beauty Influencers on TikTok

Collaborating with K-Beauty influencers on TikTok requires more than just gifting products — it demands precision in influencer casting, real-time performance tracking, and a clear understanding of how TikTok’s algorithm rewards authenticity and engagement. Whether you're launching a new skincare line or promoting a hero product, choosing the right creators can directly impact your ROI.

Here’s how to build successful influencer campaigns in the K-Beauty space:

Are you driving brand awareness, product trials, or conversions? Korean beauty TikTok creators range from skincare educators to trend-forward Gen Z influencers. Knowing your goals helps you cast influencers whose content style and audience align with your brand identity.

Use an influencer discovery platform to find the right talent

Manually finding TikTok influencers can be time-consuming. Platforms like Lefty.io allow you to find influencers by niche, audience demographics, engagement rate, and content style. Our influencer discovery tool makes it easy to build curated shortlists of Korean creators whose content converts.

Track performance and measure influencer engagement

Use an influencer marketing platform like Lefty to monitor campaign performance in real time. From TikTok engagement rates to content virality and Earned Media Value (EMV), having access to a live influencer database ensures your strategy stays data-driven — not just trend-driven.

Focus on long-term relationships, not one-off posts

K-Beauty creators on TikTok thrive on authenticity. Building multi-post collaborations or creator ambassador programs often outperforms single sponsored videos. Use influencer tracking tools to identify top performers and scale your partnerships accordingly.

Get access to Lefty's influencer database, streamline your casting, and maximize your engagement on TikTok.

Ready to launch your next K-Beauty campaign?

FAQ: K-Beauty Influencers on TikTok

Q1: Who are the top K-Beauty influencers on TikTok in 2025?

The top K-Beauty TikTok influencers in 2025 include creators like @luadoll, @sunnyschannel, and @yuna1_27, known for their viral skincare routines, product tutorials, and collaborations with brands like Olive Young, Medicube, and ISOI. These influencers lead the charge in globalizing Korean beauty trends on TikTok.

Q2: Why is K-Beauty so popular on TikTok?

K-Beauty thrives on TikTok due to its visual appeal, innovative products, and focus on transformation content. TikTok users are drawn to quick, satisfying skincare routines, aesthetic packaging, and before-and-after results—elements that K-Beauty delivers perfectly. According to Lefty’s Q1 2025 K-Beauty report, TikTok’s share of voice for K-Beauty content rose from 18% to 34% YoY, highlighting its explosive growth.

Q3: How do I find the right K-Beauty TikTok influencers for my brand?

The best way to find TikTok influencers in the K-Beauty space is by using an influencer discovery platform like Lefty. You can filter by engagement rate, location, content type, brand affinity, and more to build a curated list of creators who match your brand goals and audience.

Q4: What’s the best way to work with Korean influencers on TikTok?

Successful partnerships with K-Beauty influencers require:

Using an influencer marketing platform like Lefty helps you streamline influencer casting, campaign execution, and performance tracking to maximize your ROI.

Q5: How can I measure influencer engagement and ROI on TikTok?

With Lefty’s influencer tracking and analytics tools, you can measure:

This allows you to assess real-time performance and scale your influencer marketing campaigns efficiently.

From minimalist routines to bold glass skin challenges, the K-beauty influencers on this list are more than trendsetters — they’re cultural ambassadors. Follow them now to stay ahead of TikTok’s ever-evolving beauty landscape, and discover the perfect K-Beauty influencer for your next activation with Lefty’s discover influencers tool. 

Top K-Beauty TikTok Influencers to Follow in 2025

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