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My essentials for influencer marketing: phone, laptop, daily newsletter, a banging playlist, and Lefty.

Bruno Meira, Social Media & Influencer Manager - Lanvin

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Discover how the booming pet industry, projected to hit $500 billion by 2030, is leveraging cat influencers to drive brand growth and captivate highly engaged audiences.

2025's Top Cat Influencers

The pet industry is experiencing unprecedented growth, projected to reach $500 billion by 2030. This surge is driven in part by the rise of pet influencers, who have become a significant force for pet-focused brands promoting their products on social media. With their charming quirks and photogenic appeal, cats dominate high-engagement content that resonates not only with pet owners but with a wider audience, making them a natural fit for brand partnerships.

A 2022 ManyPets survey revealed that 40% of users prefer pet-centered content over posts featuring humans, while 25% of pet owners actively manage social media accounts for their pets. Cat influencers, with millions of followers and billions of views, have become trusted voices capable of shaping consumer preferences. For brands, partnering with these feline stars offers an authentic way to optimize marketing budgets, increase exposure, and connect with a highly engaged, loyal audience. From Instagram to TikTok, cat influencers are redefining digital advertising and creating unparalleled opportunities for brands to grow alongside their paw-some partners.

The Top 10 Cat Influencers on Instagram in 2025

Nala, a 10-year-old Siamese-tabby mix, became Instagram's most-followed cat in 2019. With her charming photos and collaborations with major brands like Bissell and Petsmart, she’s a top figure in pet influencer marketing, showcasing the power of cat influencers for brand visibility.

@dontstopmeowing features the hilarious adventures of three cats, Chase, Skye, and Millie, alongside their funny human parents. Perfect for brands looking to showcase products in a fun, pet-loving community!

Venus, the chimera cat with a striking split-colored face, has gained a significant social media following. Known for her witty posts, she's an excellent fit for pet and lifestyle brands, having already partnered with names like Chewy and Sheba.

@white_coffee_cat features Coffee, a photogenic feline known for his charming appearance and bright blue eyes. Coffee has collaborated with various brands, including promoting the health benefits of CBD oils for pets and supporting his sister Nala Cat's cat food range.

Luna, a 5-year-old Instagram-famous cat, captivates a loyal audience with her unique personality and engaging content. With active fan art and pages, she offers brands a strong opportunity to connect with a dedicated community.

Suki is a Bengal cat known for her adventurous spirit, exploring nature alongside her rescue pup companion. Suki's captivating outdoor escapades have garnered significant attention, making her a prominent figure among pet influencers.

Abram Engle, popular for his cat Kurt, collaborates with brands like Felix Cat Insurance and Fresh Step, using his platform to promote products and support causes like the Nashville Humane Association.

Coby the Cat, a British Shorthair with striking blue eyes, became the first feline ambassador for KVD Vegan Beauty's "Cat Eyes for All" campaign in 2020, showcasing the rise of pet influencers in mainstream marketing.

@loveyoustepan features Stepan, a Ukrainian cat known for his calm demeanor and jaded posture, who has collaborated with brands like Valentino. In 2022, Stepan received the World Influencers and Bloggers Award, recognizing his significant impact as a pet influencer.

Smudge, the internet’s beloved “Table Cat” meme star, is famously known for his iconic veggie-aversion expression. He has partnered with brands like KBS Pets to feature their Azalea cat tree and Blue Buffalo to promote their cat food, bringing charm and humor to every collaboration

Find the purr-fect pet influencer for your brand.

The Top 10 Cat Influencers on TikTok in 2025

@thatlittlepuff showcases Puff, an irresistibly charming cat celebrated for delightful talents like cooking and puzzle-solving. Puff has collaborated with major brands such as The Ordinary and participated in events like the Glow Together Event in partnership with TikTok Shop, demonstrating the account's significant influence in the world of pet influencer marketing.

Sonya, a Scottish Fold cat, is widely recognized for her engaging and entertaining video content. Known for her unique appeal, Sonya has effectively promoted a range of products, including custom-designed cat toys and stylish fashion accessories.

@stanleythestanman: 5.5  Million Followers

@stanleythestanman is a beloved TikTok account that showcases the delightful antics of Stanley the Cat, captivating a wide audience of cat lovers. While specific brand partnerships for Stanley haven’t been publicly disclosed, the account’s impressive following makes it a prime candidate for collaborations in pet-focused influencer marketing.

@mr.kitters.the.cat: 4.9 Million Followers

Mr. Kitters the Cat is a TikTok sensation known for sharing captivating first-person videos of daily feline adventures, offering viewers a unique glimpse into a cat's perspective. Collaborating with brands like Insta360, Mr. Kitters showcases innovative pet-friendly camera equipment, enhancing both content quality and audience engagement.

@professor_pouncey: 4.5 Million Followers

Professor Pouncey, a Bengal cat known for outdoor adventures with his owner Adam Hartman, has collaborated with brands like Insta360. Their unique partnership highlights the cat's influence in promoting tech products through engaging content.

@yasoncat features engaging content centered around a charismatic cat, captivating a wide audience. Notably, Yason Cat has collaborated with brands such as Cheerble, showcasing products in entertaining videos

@ivartheblindcatandfamily: 3.8 Million Followers

@ivartheblindcatandfamily highlights the rescue journey and daily life of Ivar, a blind cat, alongside his family. With a substantial and engaged following, this account presents opportunities for collaborations with pet-focused brands, offering a platform to connect with a highly relevant audience.

Walter the Cat, a notable Canadian TikTok influencer, is recognized for his distinctive "soul-staring" gaze and playful behavior that captivates audiences. His monetization strategy primarily revolves around individual brand partnerships, offering a targeted approach to leveraging his unique appeal for marketing opportunities.

Uno is a distinctive one-eared cat with notable recognition through engaging and unique content. His captivating online presence positions him as an excellent partner for pet-focused influencer marketing campaigns, offering brands a compelling avenue to connect with audiences in an authentic and memorable way.

Nimbus, a Siberian cat with a strong presence on TikTok, captivates audiences through his playful behavior and engaging content. Leveraging his popularity, Nimbus collaborates with prominent pet care brands, including Blue Buffalo and PetSmart, to highlight and promote pet products.

Conclusion: Elevate Your Pet Influencer Marketing with Lefty

In 2024, pet brands, lifestyle companies, and even tech startups saw the power of cat influencers in driving engagement and brand awareness. In 2025, by leveraging creative cat influencer marketing campaigns, tapping into niche pet communities, and aligning with viral pet trends, brands unlocked new levels of visibility and consumer trust.

For brands looking to stay ahead in 2025, an influencer marketing platform like Lefty.io is essential. Lefty.io empowers businesses to:


✔️ Find the purr-fect cat influencers to match brand goals and audience preferences.


✔️ Track performance metrics for all types of influencer activations, from product placements to ambassador programs.


✔️ Analyze engagement and ROI to ensure campaigns deliver measurable impact.


✔️ Optimize strategies in real time with data-driven insights.

As influencer marketing continues to evolve, brands that harness the power of cat creators—and the right tools—will maintain a competitive edge and drive meaningful results.

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