Grow the impact of your influencer community

Take your influencer marketing program to the next level with robust analytics and streamlined workflows.

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The effortless influencer marketing platform for leading lifestyle brands

Identify the Right Influencers

Discover influencers from our extensive database of qualified profiles. Use smart filters to find the perfect match, including if they already mention your brand or have an audience fitting the right demographics. Qualify them with in-depth historical statistics and audience-quality data.

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Influencer Relations Management

Keep all your relationships in one place. Measure their individual or consolidated ROI. Build custom reports to segment your community and identify the best candidates for your next campaign. Onboard influencers with ease with customizable landing pages.

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Campaign Management & Reporting

Create campaigns in a few clicks. Add the influencers you want to activate, whether uploaded directly from your influencer CRM or chosen collaboratively with your team. Automatically capture influencer content, track their sales, and record their performance in your activations – all downloadable into beautiful presentations.

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Social Commerce

Tap into Lefty's affiliation feature and take your e-commerce to the next level. Seamlessly connect your e-commerce site with Lefty, send products to influencers on-demand, establish robust affiliate programs enhanced by commission management services plus automated reporting on conversion rates, click rates, and overall sales.

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And many other features

Collaborative Influencer Casting

Create public lists to vet influencers with the collaboration of members from your organization or external collaborators.

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Influencer Payment

Pay influencers in-platform via a wide range of supported payment methods. Generate invoices and reports.

Coming soon

Competitive Benchmarking

Plan your strategy with deep market data - no more guesswork on how and where to deploy your budget. Know your share of voice among your influencer community. Reverse-engineer your competitors' strategy by accessing their community of influencers and activations.

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Organization Dashboard

With the organization dashboard, global and multi-tiered organizations can leverage real-time insights to identify growth opportunities and accelerate success. Its advanced analytics provide a comprehensive understanding of the performance of the company across your multiple business units with key proprietary indicators that empower decision-makers to drive future growth strategies.

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They trust us to streamline their organization

LisaCarhartt
“We really appreciate that Lefty is a tool in constant evolution and we are so happy with all the new features. It has been a true life changer for us and we are still at the beginning of our journey with Lefty.”

Taeja AustinClarins
“Lefty has been a vital tool to the PR Department at Clarins UK. It allows our team to successfully and efficiently run campaigns and access reports in an instant. This makes our influencer selection process for future campaigns and projects much more effective which in-turn drives better results.”

Oh My Cream
“Lefty has been working with us for nearly 2 years now to manage our year-round influencer strategies. The tool enables us to effectively monitor the impact generated by our influencers/talents in an agile and autonomous way, as well as managing the creation of affiliate links to better track our performance and optimize the ROI of our operations. The tool is fun and easy to use, and the teams are always available and responsive to help us if we need it. We clearly can't do without it internally!”

FrançoisBanijay Events
“Check out the brands and influencers that really shook things up on social media during the recent weeks of Fashion Week. The Lefty team measured this impact using Earned Media Value (EMV), a metric that puts a price tag on the online buzz they generated.”

Bruno MeiraLanvin
“My essentials for influencer marketing: phone, laptop, daily newsletter, an unapologetic playlist, and Lefty.”

HediByredo
“A great tool to track influencer content on multi-social platforms. A time saver for organizing content and reports. A data-driven tool that helps our brand on every campaign.”

CeciliaMagimix
“Lefty has enabled us to organize the management of our influencer campaigns simply, fluidly and autonomously.The platform evolves regularly to meet more precise numerical expectations. The regular follow-up with the teams also allows us to develop our monitoring.”

Learn more about the influencer industry with Lefty reports

Jun 24, 2025

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

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Jun 13, 2025

Roland Garros 2025: The Alcaraz Effect

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

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Jun 11, 2025

2025 Cannes Film Festival

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

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