A Year in Data 2025
A Year in Data 2025: A Look Back and 2026 Trends Revealed
Grow the impact of your influencer community
Take your influencer marketing program to the next level with robust analytics and streamlined workflows.
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The effortless influencer marketing platform for leading lifestyle brands
And many other features
Collaborative Influencer Casting
Create public lists to vet influencers with the collaboration of members from your organization or external collaborators.
Influencer Payment
Pay influencers in-platform via a wide range of supported payment methods. Generate invoices and reports.
Coming soon
Competitive Benchmarking
Plan your strategy with deep market data - no more guesswork on how and where to deploy your budget. Know your share of voice among your influencer community. Reverse-engineer your competitors' strategy by accessing their community of influencers and activations.
Organization Dashboard
With the organization dashboard, global and multi-tiered organizations can leverage real-time insights to identify growth opportunities and accelerate success. Its advanced analytics provide a comprehensive understanding of the performance of the company across your multiple business units with key proprietary indicators that empower decision-makers to drive future growth strategies.
They trust us to streamline their organization
LisaCarhartt
"We really appreciate that Lefty is a tool in constant evolution and we are so happy with all the new features. It has been a true life changer for us and we are still at the beginning of our journey with Lefty."
Taeja AustinClarins
"Lefty has been a vital tool to the PR Department at Clarins UK. It allows our team to successfully and efficiently run campaigns and access reports in an instant. This makes our influencer selection process for future campaigns and projects much more effective which in-turn drives better results."
Oh My Cream
"Lefty has been working with us for nearly 2 years now to manage our year-round influencer strategies. The tool enables us to effectively monitor the impact generated by our influencers/talents in an agile and autonomous way, as well as managing the creation of affiliate links to better track our performance and optimize the ROI of our operations. The tool is fun and easy to use, and the teams are always available and responsive to help us if we need it. We clearly can't do without it internally!"
FrançoisBanijay Events"Check out the brands and influencers that really shook things up on social media during the recent weeks of Fashion Week. The Lefty team measured this impact using Earned Media Value (EMV), a metric that puts a price tag on the online buzz they generated."
Bruno MeiraLanvin
"My essentials for influencer marketing: phone, laptop, daily newsletter, an unapologetic playlist, and Lefty."
HediByredo
"A great tool to track influencer content on multi-social platforms. A time saver for organizing content and reports. A data-driven tool that helps our brand on every campaign."
CeciliaMagimix
"Lefty has enabled us to organize the management of our influencer campaigns simply, fluidly and autonomously.The platform evolves regularly to meet more precise numerical expectations. The regular follow-up with the teams also allows us to develop our monitoring."
Learn more about the influencer industry with Lefty reports
Fashion Weeks on X Wrap Up
The SS26 season was defined by transformation, with 15 major creative debutsacross top fashion houses capturing global attention. These moments sparked lively debates on X, where fashion enthusiasts, media, and fandoms amplified the season’s highlights. SS26 proved that influence today is as digital as it is physical, with the most unforgettable moments shared, discussed, and celebrated in real time. Leveraging X data, AI Grok insights, and a curated Lefty sample of 600 key amplifiers, our report delivers a data-driven look at the debuts that defined SS26 and the digital voices that propelled them worldwide.
SS26 Womenswear Roundup
From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.
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