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My essentials for influencer marketing: phone, laptop, daily newsletter, a banging playlist, and Lefty.

Bruno Meira, Social Media & Influencer Manager - Lanvin

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Lefty helps brands fuel brand awareness and drive sales with strategic influencer marketing. Find influencers, manage, and measure ROI in one place.

All-in-One Influencer Marketing Platform

A Year in Data 2024 report fuses proprietary data with creative insights to unpack the strategies that shaped 2024 into 2025.

2024 in Data: A Look Back and 2025 Trends Revealed

If 2023 was all about culture, then 2024 was the year where luxury and entertainment truly collided. Aiming to build whole universes, brands leaned into more immersive, creative narratives, bolstered by talent partnerships and cross category activations spanning cinema, music and sports. 

Lefty and Karla Otto’s Year in Data report fuses proprietary data with creative insights to unpack the strategies that shaped 2024 into 2025. 
The Industries Covered:

A Look Back and 2025 Trends Revealed

Year-on-Year EMV Evolution

Influencer Marketing Soars

In 2024, influencer marketing saw significant growth across all sectors, with average EMV per brand rising. The beauty industry led the way, with fragrance
up 69%, skincare 54%, and makeup 41%, reflecting a stronger investment in influencer-driven strategies to boost visibility and engagement.

Which Industry Leveraged Influencer Marketing the Most?

Fashion

Discover which influencers were the most impactful in the luxury fashion industry in 2024.

Top Fashion Influencers

2024's Influencer of the Year achieved rapid success, boosting their EMV by 251% and securing major brand partnerships.

Influencer of the Year

The fashion brands with the most visible shows during 2024 Fashion Weeks achieved exceptional engagement rates and online buzz, stemming from strategic collaborations and the global influence of APAC stars, with this strategy becoming the blueprint for winning attention and impact.

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Generated by Maison Margiela’s SS24 Haute Couture Show

Impactful Fashion Shows

Tommy Hilfiger achieved a historic #1 ranking at New York Fashion Week's SS25 Womenswear edition and #2 overall among all SS25 Fashion Week brands, driven by an entertainment-focused strategy and a well-curated guest list.

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EMV generated by Tommy Hilfiger's SS25 New York Fashion Week show.

Standout Strategy: Tommy Hilfiger Leans into Entertainment

Beauty

Discover which influencers were the most impactful in the beauty industry in 2024.

Top Beauty Influencers

In 2024, the fragrance industry grew significantly by partnering with diverse male celebrities to boost consumer interest and visibility.

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Of the fragrance industry's EMV is driven by the top 60 male influencers.

Fragrance's Male Appeal

Rhode Skin exploded in 2024 through authentic influencer marketing and affiliate programs, driving viral campaigns like the Lip Phone Case.

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Breakout Beauty Brands: Rhode to Success

Sportswear

Discover which athletes were the most impactful in the sportswear industry in 2024.

The Top Athletes

Mega-influencers and athlete partnerships drove significant awareness for sports brands, while collaborations with fashion brands helped expand their reach and appeal to new demographics.

Sportswear.mp4

Of sportswear brands' EMV in 2024 was generated through athletes.

Athletes Were Key to Sportswear Brands' Success

Automotive

The automotive industry left its mark by engaging with major cultural moments like Coachella and the Cannes Film Festival, actively shaping and contributing to the cultural landscape.

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From Mercedes Benz x Moncler Genius activation.

Automotive Entertains With Fashion, Music, and Sports

Hospitality

The hospitality industry achieved significant growth in 2024 by leveraging creative activations and strategic cross-industry partnerships, delivering memorable experiences on and offline.

All-in-One Influencer Marketing Platform

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