The jewellery sector has experienced a rapid shift towards digitisation due to the pandemic's impact on in-person shopping, which previously accounted for up to 30% of the market's spending. As a result, brands have had to adjust their digital marketing and sales strategies by increasing their use of influencer marketing and celebrity endorsements to keep sales and brand relevance afloat.

In response, consumers have embraced and encouraged jewellery's digitaisation, with the brands that adapted the quickest seeing a spike in sales. Furthermore, a robust online presence translates to a powerful source of sales revenue. Predictions point out that digital jewelry sales will grow by 18-21% by 2025, making it a highly lucrative expansion opportunity for jewellery brands to enter the digital realm.

In "Jewellery in the Digital Era," Lefty and Karla Otto team up to uncover the top-performing brands in the sector and unpick what's working across the digital ecosystem now; to determine the next.

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Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.

Jewellery in the Digital Era

Women's Fashion Week AW23 was filled with cultural nods, inspiring collections, and generated an EMV of $419M across four cities.

From K-Pop and Thai Drama in Paris, to China’s trendsetting KOLs at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York’s passion for an “It-Girl” – Lefty x Karla Otto unpack the key insights you need to know from this season in Roundup Women's Fashion Week AW23.

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Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.

Roundup Women's Fashion Week AW23

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons and reflecting the increased consumption of fashion content worldwide.

This influx of visibility has provided an avenue for lesser-known designers, such as Robert Wun, Miss Sohee, and Gaurav Gupta, to venture into the luxury fashion industry and cater to an uber-rich market segment. Offerings from established brands have held their own, too; Jean-Paul Gaultier invited Haider Ackermann as a guest designer, generating $6.19M EMV, while Viktor & Rolf's illusionary gowns brought in $5.67M, and Mugler created waves with its star-studded runway show ($3.40M). Schiaparelli added a touch of enchantment with its faux animal head creations.

Through it all, Lefty x Karla Otto unpicks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.

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This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.

Haute Couture SS23

It’s official: New York Fashion Week is back with vengeance. While Covid restrictions have impacted past seasons, the city came alive this September with homegrown comebacks, international one-offs, and a star-studded guest list.

New York had good reason to celebrate; 2022 marks the 60th anniversary of the CFDA, while Vogue celebrated its 130th birthday with a spectacular Vogue World show down that took over lower Manhattan with a full-scale street show and fair, produced by Bureau Betak. The event created a total of $3.1M EMV.

Although it wasn’t just physical activations that won attention this season; NYFW took the plunge into the Meta-verse, with brands such as Tommy Hilfiger (produced by Bureau Betak) PUMA, Kim Shui, Jonathan Simkhai, and the Blonds experimenting with metaverse streaming and NFTs to drive buzz amongst younger consumers and an international, digital fanbase.

Karla Otto and Lefty team up to reveal the data, insights, and key influencers that made an impact at this season’s edition of NYFW.