The jewellery sector has experienced a rapid shift towards digitisation due to the pandemic's impact on in-person shopping, which previously accounted for up to 30% of the market's spending. As a result, brands have had to adjust their digital marketing and sales strategies by increasing their use of influencer marketing and celebrity endorsements to keep sales and brand relevance afloat.

In response, consumers have embraced and encouraged jewellery's digitaisation, with the brands that adapted the quickest seeing a spike in sales. Furthermore, a robust online presence translates to a powerful source of sales revenue. Predictions point out that digital jewelry sales will grow by 18-21% by 2025, making it a highly lucrative expansion opportunity for jewellery brands to enter the digital realm.

In "Jewellery in the Digital Era," Lefty and Karla Otto team up to uncover the top-performing brands in the sector and unpick what's working across the digital ecosystem now; to determine the next.

Lefty_Report_FineJewellery.pdf

Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.

Jewellery in the Digital Era

Women's Fashion Week AW23 was filled with cultural nods, inspiring collections, and generated an EMV of $419M across four cities.

From K-Pop and Thai Drama in Paris, to China’s trendsetting KOLs at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York’s passion for an “It-Girl” – Lefty x Karla Otto unpack the key insights you need to know from this season in Roundup Women's Fashion Week AW23.

Lefty_Report_FW_AW23_Womens_RoundUp_210323_compressed.pdf

Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.

Roundup Women's Fashion Week AW23

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons and reflecting the increased consumption of fashion content worldwide.

This influx of visibility has provided an avenue for lesser-known designers, such as Robert Wun, Miss Sohee, and Gaurav Gupta, to venture into the luxury fashion industry and cater to an uber-rich market segment. Offerings from established brands have held their own, too; Jean-Paul Gaultier invited Haider Ackermann as a guest designer, generating $6.19M EMV, while Viktor & Rolf's illusionary gowns brought in $5.67M, and Mugler created waves with its star-studded runway show ($3.40M). Schiaparelli added a touch of enchantment with its faux animal head creations.

Through it all, Lefty x Karla Otto unpicks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.

HauteCoutureSS23.pdf

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.

Haute Couture SS23

The Spring 2023 menswear schedule was the playground for some of the world’s leading luxury names. With dramatic sets and daring collections, brands orchestrated spectacles on and off the runway.

There was good reason to go big. With extended lockdowns in China leaving stores and distribution facilities closed from March to May, many fashion houses reported falling sales and slashed expectations for their business this year. But rather than just turning to global markets for growth, companies are resisting the headwinds and pressing ahead, aware that China is still on track to become the world’s largest luxury market by 2025.

Through it all, Lefty unpacks the meaning of the data, identifying the major trends emerging from fashion weeks and their impact in China.

MenswearRoundUpSS23(China).pdf

The Spring 2023 menswear schedule featured dramatic sets and daring collections captivating Chinese audiences.

China’s Verdict on Men’s Fashion Week S/S 23

Schedule a personalized demo

Learn more about the influencer industry with Lefty reports

Apr 27, 2023

Jewellery in the Digital Era

Mar 21, 2023

Roundup Women's Fashion Week AW23

Feb 14, 2023

Haute Couture SS23