China’s Verdict on Men’s Fashion Week S/S 23

The Spring 2023 menswear schedule was the playground for some of the world’s leading luxury names. With dramatic sets and daring collections, brands orchestrated spectacles on and off the runway.

There was good reason to go big. With extended lockdowns in China leaving stores and distribution facilities closed from March to May, many fashion houses reported falling sales and slashed expectations for their business this year. But rather than just turning to global markets for growth, companies are resisting the headwinds and pressing ahead, aware that China is still on track to become the world’s largest luxury market by 2025.

Through it all, Lefty unpacks the meaning of the data, identifying the major trends emerging from fashion weeks and their impact in China.

First name *
Last name *
Company email *
Company name *
Phone number
a cartoon illustration of a man holding a paper airplane.

Schedule a personalized demo

Tell us a few things about yourself, and we’ll show you a lot more about us.

Request a demo

Learn more about the influencer industry with Lefty reports

Fashion Weeks on X Wrap Up

Fashion Weeks on X Wrap Up

The SS26 season was defined by transformation, with 15 major creative debutsacross top fashion houses capturing global attention. These moments sparked lively debates on X, where fashion enthusiasts, media, and fandoms amplified the season’s highlights. SS26 proved that influence today is as digital as it is physical, with the most unforgettable moments shared, discussed, and celebrated in real time. Leveraging X data, AI Grok insights, and a curated Lefty sample of 600 key amplifiers, our report delivers a data-driven look at the debuts that defined SS26 and the digital voices that propelled them worldwide.

Read report
SS26

SS26 Womenswear Roundup

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

Read report
Lefty Wimbledon

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Read report