The Top 30 Influencers at Paris Fashion Week Menswear AW24
Find out which celebrities and influencers had the most impact and drove the highest EMV from Paris Fashion Week Menswear Autumn/Winter 24 edition.
The Autumn/Winter 2024 season of Paris Fashion Week Men's was a prominent event marked by the presence of luxury fashion titans such as Dior, Louis Vuitton, and Balmain. A magnet for the fashion elite, the event drew notable industry experts, esteemed journalists, and a bevy of celebrities, all assembled to experience firsthand the innovative menswear collections crafted by these iconic labels. As these fresh and visionary designs made their premiere, they stirred a digital fervor, propelling brand exposure to new heights and signalling the arrival of the season's emerging men’s fashion trends.
Lefty conducted a comprehensive analysis of brands showcased at Menswear Fashion Week to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:
EMV = Impressions / (1000 x CPM)
The Top 30 Influencers at Paris Fashion Week Menswear AW24
1. Zayn Malik - @zayn
2. Riize - @riize_official
3. Tomorrow x Together - @txt_bighit
4. Yeonjun - @yawnzzn
5. Jung Hae-in - @holyhaein
6. Soobin - @page.soobin
7. Anuel AA - @anuel
8. Cha Eun-woo - @eunwo.o_c
9. Jihyo - @_zyozyo
10. Win Nattawin - @nnattawin
11. Sho Hirano - @sho_h_desyo
12. Chris Brown - @chrisbrownofficial
13. NewJeans - @newjeans_official
14. Kit Connor - @kit.connor
15. Dew Jirawat - @dew_jsu
16. Jackson Wang - @jacksonwang852g7
17. BamBam - @bambam1a
18. Raul - @raul_official_sn
19. Hwang In Youp - @hi_high_hiy
20. Mile Phakphum - @milephakphum
21. Choi Woo-shik - @dntlrdl
22. Aron Piper - @aron.piper
23. Ross Lynch - @ross_lynch
24. Dylan Wang - @dylan_wang_1220
25. Rauw Alejandro - @rauwalejandro
26. Taylor Zakhar Perez - @taylorzakharperez
27. DDG - @ddg
28. Twins Hadban - @twinshadban
29. Phuwin Tangsakyuen - @phuwintang
30. Takanori Iwata - @takanori_iwata_official
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