The Top 30 Influencers at Milan Fashion Week AW24

The Autumn/Winter 24 edition of Milan Fashion Week shone a spotlight on vibrant reds and collections focused on outerwear, attracting A-list celebrities to the front rows. Standout trends included powerful collaborations with Korean and Thai influencers, catapulting brands like Bottega Veneta and Onitsuka Tiger to the top of EMV rankings. Over the past two years, partnerships with South Asian and Southeast Asian celebrities have soared, significantly boosting the visibility of each Fashion Week edition.

Lefty conducted a comprehensive analysis of brands showcased at Milan Fashion Week to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:

EMV = Impressions / (1000 x CPM)

The Top 30 Influencers at Milan Fashion Week AW24

1. Hyunjin - @hynjinnnn

2. Joy - @_imyour_joy

3. NCT - @nct

4. Lee Jeno - @leejen_o_423

5. Anne Hathaway - @annehathaway

6. Pia Wurtzbach - @piawurtzbach

7. Apo Nattawin - @apo555

8. Jaehyun - @_jeongjaehyun

9. An Yujin - @_yujin_an

10. Donatella Versace - @donatella_versace

11. Doyoung - @do0_nct

12. Moon Ga-young - @m_kayoung

13. Dew Jirawat - @dew_jsu

14. Heart Evangelista - @iamhearte

15. Bella Thorne - @bellathorne

16. Jessica Wang - @jessicawang

17. Rashmika Mandanna - @rashmika_mandanna

18. Matteo Sinet - @sinetmatteo

19. Hoshi - @ho5hi_kwon

20. Aitana - @aitanax

21. Emma Chamberlain - @emmachamberlain

22. Enhypen - @enhypen

23. New Jeans - @newjeans_official

24. Gulf Kanawut - @gulfkanawut

25. Jungwoo - @sugaringcandy

26. Dokyeom - @dk_is_dokyeom

27. Mei Nagano - @mei_nagano0924official

28. Madeleine White - @madeleinecwhite

29. Chaeyoung - @chaeyo.0

30. Yamato - @com.yamato

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