Jul 21, 2023

Top 15 Athletes Generating the Most Visibility at Men’s Fashion Week

Discover the athletes who made waves and generated the highest EMV at Men's Fashion Week Spring/Summer 24.

The Top 15 Athletes at Men’s Fashion Week SS24

The highly anticipated spring/summer 2024 Men's Fashion Week edition spanned two weeks this June in iconic fashion capitals such as London, Pitti Uomo, Milan, and Paris. Renowned fashion brands, including Louis Vuitton and Prada, showcased their cutting-edge menswear collections to a captivated audience of players in the fashion industry, esteemed journalists, and prominent celebrities, effectively generating widespread online exposure for their brand and new collection.

Lefty conducted a comprehensive analysis of all 139 brands showcased at Men's Fashion Week to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:

EMV = Impressions / (1000 x CPM)

Without further ado, here are the top 15 athletes of Menswear SS24.

1. Lewis Hamilton - @lewishamilton

2. Lebron James - @kingjames

3. Jules Koundé - @jkeey4

4. Kyle Kuzma - @kuz

5. Paul Pogba - @paulpogba

6. Marcus Rashford - @marcusrashford

7. David Alaba - @davidalaba

8. Russell Westbrook - @russwest44

9. Pierre Gasly - @pierregasly

10. Canelo Álvarez - @canelo

11. Tom Daley - @tomdaley

12. Jaylen Brown - @fchwpo

13. Jarred Vanderbilt - @jvando_

14. Stefon Diggs - @stefondiggs

15. Josh Christopher - @jaygup

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