The Top Influencers of Haute Couture AW24

The Top Influencers of Haute Couture AW24

Haute Couture Fashion Week AW24 saw an 11% increase in visibility from last year, resulting in $95.3M in Earned Media Value (EMV). However, compared to Haute Couture SS24, this season experienced significant declines: visibility dropped by 15%, posts of Haute Couture AW24 fell by 21%, online engagement decreased by 20%, and influencer attendance plummeted by 67%. These trends suggest that online audiences were less engaged with the content, and overall, attendees posted less Haute Couture content on social media. Additionally, the viral Maison Margiela show by John Galliano last season garnered substantial visibility and organic posts, contributing to the comparative decline this season.

The Top Brands of Haute Couture AW24

This season, luxury powerhouses Balenciaga, Dior, Chanel, Jean Paul Gaultier, and Giorgio Armani led the social media visibility rankings, largely thanks to influencers. Unlike the Menswear and Womenswear seasons, where leading influencers are predominantly from Thailand and South Korea, the top brands on the EMV chart collaborated with diverse nationalities. American, Brazilian, Indian, and Filipino influencers made a significant impact. Furthermore, most top influencers weren't exclusive to a single show; they created content for various shows, enhancing their reach and influence.

Top Brands of Haute Couture AW24: EMV Evolution

Compared to Haute Couture AW23, nearly all the top ten most visible brands experienced significant increases in their Earned Media Value (EMV) for AW24. The Parisian house, Ashi Studio, saw the most remarkable rise in visibility, surging by 1111%. This is the first time Ashi Studio has appeared among the top ten most visible brands during Haute Couture Fashion Week. The heightened visibility across the top ten brands of Haute Couture AW24 can be attributed to substantial increases in the volume of content posted about them compared to last year's AW23 season.

The Top 15 Influencers of Haute Couture AW24

#1 @sooyaaa__ attended Dior

• $6.32M EMV
• 78.9M Followers
• 4.18% ENG

#2 @kyliejenner attended Schiaparelli

• $5.82M EMV
• 398M Followers
• 1.46% ENG

#3 @pp.kritt attended Balenciaga

• $3.44M EMV
• 4.2M Followers
• 16.72% ENG

#4 @piawurtzbach attended Stéphane Rolland, Zuhair Murad, Rahul Mishra, Dior, Elie Saab, and Georges Hobeika

• $2.85M EMV
• 14.8M Followers
• 1.07% ENG

#5 @jojotodynho attended Jean Paul Gaultier

• $2.61M EMV
• 30.2M Followers
• 2.38% ENG

#6 @janhvikapoor attended Rahul Mishra

• $2.04M EMV
• 24.7M Followers
• 4.14% ENG

#7 @tbzuyeon attended Balenciaga

• $1.77M EMV
• 5.1M Followers
• 17.4% ENG

#8 @katyperry attended Balenciaga

• $1.44M EMV
• 206M Followers
• 0.35% ENG

#9 @ranifawazofficial attended Chanel, Zuhair Murad, Elie Saab, and Georges Hobeika

• $1.31M EMV
• 2.8M Followers
• 8.44% ENG

#10 @ememyers attended Thom Browne

• $1.11M EMV
• 10.5M Followers
• 5.27% ENG

#11 @emmachamberlain attended Thom Browne and Jean Paul Gaultier

• $982K EMV
• 15.2M Followers
• 3.23% ENG

#12 @gessica attended Chanel, Stéphane Rolland, Schiaparelli, Jean Paul Gaultier, Viktor & Rolf, and Georges Hobeika

• $973K EMV
• 20.1M Followers
• 0.42% ENG

#13 @sadiesink_ attended Chanel

• $940K EMV
• 25.7M Followers
• 3.67% ENG

#14 @thealexisstone attended Balenciaga

• $889K EMV
• 1.2M Followers
• 16.3% ENG

#15 @chomismaterialgirl attended Chanel, Giorgio Armani, Giambattista Valli, Zuhair Murad, Balenciaga, Jean Paul Gaultier, Viktor & Rolf, and Dior

• $839K EMV
• 11.5M Followers
• 0.58% ENG