Oct 27, 2023

The Top 30 Influencers at Milan Fashion Week SS24

Find out which celebrities and influencers had the most impact and drove the highest EMV from Milan Fashion Week Spring/Summer 24 edition.

The Milan Fashion Week spring/summer 2024 was a must-see event featuring renowned fashion brands like Prada, Gucci, and Diesel. These influential designers captivated a distinguished audience of industry professionals, respected journalists, and prominent celebrities. Their groundbreaking womenswear collections generated huge online interest, boosting their brand's visibility and revealing their newest designs.

Lefty conducted a comprehensive analysis of all brands showcased at Women's Fashion Weeks to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:

EMV = Impressions / (1000 x CPM)

The Top 30 Influencers at Milan Fashion Week SS24

Curious to see who the top influencers across all fashion weeks were? Check out Lefty and Karla Otto's SS24 Fashion Week Roundup report featuring exclusive insights from TikTok here!

Without further ado, here are the top 30 influencers of Milan Fashion Week SS24.

1. Enhypen - @enhypen

2. Moon Ga-young - @m_kayoung

3. Chiara Ferragni - @chiaraferragni

4. Dokyeom - @dk_is_dokyeom

5. Momo Hirai - @momo

6. Alia Bhatt - @aliaabhatt

7. New Jeans - @newjeans_official

8. Lee Je-no - @leejen_o_423

9. Jaehyun - @_jeongjaehyun

10. Rosalía - @rosalia.vt

11. Sonam Kapoor - @sonamkapoor

12. Donatella Versace - @donatella_versace

13. Halle Bailey - @hallebailey

14. Win Metawin - @winmetawin

15. Song Kang - @songkang_b

16. Veronica Ferraro - @veronicaferraro

17. Latto - @latto777

18. Dew Jirawat - @dew_jsu

19. Miley Cyrus - @mileycyrus

20. Vanessa Bryant - @vanessabryant

21. Joy - @_imyour_joy

22. Michele Morrone - @iammichelemorroneofficial

23. Naomi Campbell - @naomi

24. Leonie Hanne - @leoniehanne

25. Pia Wurtzbach - @piawurtzbach

26. Irina Shayk - @irinashayk

27. Rosie Huntington-Whiteley - @rosiehw

28. Minatozaki Sana - @m.by__sana

29. Heart Evangelista - @iamhearte

30. An Yu-jin - @_yujin_an

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