Men's Fashion Week FW26
Heated Rivalry, Winter Olympics and Latin Music
What was once a secondary calendar moment is now firmly on the cultural agenda: Menswear Fashion Week continues to see consistent growth every season. Autumn/Winter 2026 surpassed our records, sparking $267 million in Earned Media Value (EMV) as per Lefty data – rising 91% year-on-year.
Milan was set to the tune of the upcoming Winter Olympics, with the likes of DSQUARED2 staging alpine themed runways (starring the internet’s new favourite actor, Hudson Williams), while Ralph Lauren’s welcomed return after two decades added to the buzz. Following suit, Paris leaned into the power of the unexpected, with Saint Laurent’s star-studded surprise runway and LATAM stars storming the WILLY CHAVARRIA show.
Overall, the spirit of fashion week is shifting: brands are pushing the boundaries and merging with entertainment, music and design to push messages that resonate; content is getting creative, while inspiring stories from small profiles gain traction, and niche in-group references establish cultural literacy.
What can your brand learn from this season?
The Top 30 Brands at Men's Fashion Week FW26
| Brand | EMV ($) | Engagement Rate | YoY Evolution |
|---|---|---|---|
| Dior | 55,061,074 | 13.2% | +97% |
| Louis Vuitton | 41,818,375 | 15.3% | +50% |
| Prada | 27,058,320 | 2.8% | -13% |
| Louboutin | 14,369,208 | 10.3% | N/A |
| Willy Chavarria | 13,766,424 | 25.6% | +194% |
| Amiri | 12,500,276 | 20% | +79% |
| Saint Laurent | 11,540,730 | 10.7% | +219% |
| Hermès | 11,424,982 | 96.7% | +430% |
| Jacquemus | 11,197,346 | 26.8% | N/A |
| Ralph Lauren | 8,019,200 | 2.4% | N/A |
| Kidsuper | 7,874,145 | 37.9% | +272% |
| AMI Paris | 7,863,948 | 9.6% | +7% |
| Juun.J | 7,020,125 | 23.8% | +4548% |
| Dries Van Noten | 6,590,890 | 13.4% | N/A |
| Yohji Yamamoto | 6,497,464 | 18.6% | +1495% |
| Dolce & Gabbana | 5,271,927 | 2.2% | -58% |
| DSQUARED2 | 4,165,509 | 3% | N/A |
| System | 3,526,360 | 10.8% | +1955% |
| Giorgio Armani | 3,441,462 | 2.7% | +234% |
| Rick Owens | 3,331,618 | 7.3% | +50% |
| Kenzo | 2,186,661 | 7.8% | +8% |
| LGN Louis-Gabriel Nouchi | 1,775,323 | 190.8% | +79% |
| SACAI | 1,589,064 | 17.5% | +52% |
| Li Ning | 791,926 | 4.5% | N/A |
| 3.paradis | 707,527 | 19.6% | +10% |
| Zegna | 588,525 | 1.8% | +142% |
| 587,158 | 2.9% | -63% | |
| Egonlab. | 585,582 | 7.8% | +56% |
| Comme des Garçons | 489,083 | 9.8% | -13% |
The Top 30 Influencer at Millan Men's Fashion Week FW26
| Influencer | EMV | Engagement Rate | Nationality |
|---|---|---|---|
| @katarinabluu | $6.43M | 4.7% | South Korean |
| @byeonwooseok | $4.28M | 7.8% | South Korean |
| @winmetawin | $3.09M | 2.5% | Thai |
| @enhypen | $2.33M | 3.7% | South Korean |
| @noahschnapp | $1.73M | 6.9% | American |
| @monsieurcoupet | $1.71M | 0.6% | American |
| @holyhaein | $1.67M | 2.3% | South Korean |
| @aespa_official | $1.47M | 2.7% | South Korean |
| @onyourm__ark | $803.7K | 3.1% | Canadian/South Korean |
| @louispartridge_ | $594.04K | 6.9% | British |
| @ricky_martin | $512.87K | 2.7% | American |
| @tomblyth | $487.98K | 21% | British |
| @lemuelplummer | $487.55K | 5.3% | American |
| @meovv | $479.62K | 5% | South Korean |
| @ly.as | $472.85K | 3.3% | French |
| @sametgorgozfilms | $447.37K | 2.4% | Turkish |
| @maya_hawke | $410.38K | 4.2% | American |
| @williamchanwaiting | $336.06K | 16.4% | Hong Kong |
| @troyesivan | $312.03K | 2% | Australian |
| @biblesumett | $298.49K | 3.8% | Thai |
| @sakaguchikentaro | $219.44K | 2.2% | Japanese |
| @thebursin | $201.47K | 1.8% | Turkish |
| @nickjonas | $190.2K | 0.5% | American |
| @bensonboone | $187.18K | 2.8% | American |
| @saintlevant | $159.64K | 5.8% | Palestinian |
| @byunghun0712 | $159.12K | 4.7% | South Korean |
| @kuanghanhsu | $148.83K | 5.9% | Taiwanese |
| @benbarnes | $146.97K | 7.4% | British |
| @andrelamoglia | $127.7K | 3% | Brazilian |
| @vinniehacker | $124.09K | 2.9% | American |
What's the Most Impact Voice in PFW FW26?
Request the Full Ranking of Paris Men's FW26 Top Influencers.
Contact usStepping into Louis Vuitton’s $41.8M World
Louis Vuitton continued to refine its mastery of world-building, staging its show in and around a purpose-built house conceived by Pharrell Williams (his first architectural project) and produced by BUREAU BETAK. Fully furnished with Louis Vuitton’s homeware and furniture collections, the space reinforced the brand’s strategic expansion from fashion into lifestyle, echoing its long-standing prominence at Milan Design Week’s Fuori Salone.
But the brand's universe extended far beyond that. The show premiered four unreleased tracks by Jackson Wang, A$AP Rocky, John Legend and Quavo, all produced by Pharrell Williams. Wang’s promotion of both the show and new song landed him in Instagram’s top 10 rankings ($2M EMV) and top 3 on Weibo Corporation ($16.3M EMV), according to Lefty data – proof of his reach across borders.
To further amplify this, the brand activated key APAC profiles including Thai actor Nattawat Jirochtikul (A.K.A. Fourth) and Seventeen’s The8, who generated $6.2M EMV and $3.6M EMV respectively. Meanwhile, Pharrell himself became a key media driver, garnering $6M EMV across 11 co-posts with the brand’s official account, each showcasing the full depth of the world (and house) he’s built.
Weibo Buzz Belongs to Home-Grown Stars
Over on Weibo, brand moments resonated for different reasons: Christian Dior Couture was a hot topic of online discussion due to its avant-garde show styling, while upcoming actor and competitive equestrian archer, Yu Shi or ‘Yosh’, drove attention for multiple viral moments at the show – from his outfit to interview interactions.
Notably, the off-schedule runway of Li-Ning (China) Sports Goods Co. Ltd at Milan was the #4 most visible brand on Weibo. On Instagram, it was just shy of the top 5 for Milan, boosted by the front row appearance of A-Lister Jackie Chan. Ahead of its official dressing of team China for the Winter Olympics, the brand could be one to watch if it plans to become a fashion week regular.
Willy Chavarria and Amiri Shows Drive LATAM’s SoV by +120%
In an ode to his heritage, WILLY CHAVARRIA united the LATAM diaspora for his spectacle-meets-show extravaganza. During the show, Latin musicians such as Mon Laferte, Santos Bravos and Mahmood burst onto the stage to perform, alongside Puerto Rican singer Lunay, who debuted new music on the runway. What’s more, 400 attendants of Lyas’ ‘La Watch Party’, who had gathered to watch the show’s livestream, were invited to attend in a surprise twist, fuelling more conversation online. The community-driven affair, helped to boost the LATAM Share of Voice (SoV), which grew an impressive 120% season-on-season, according to Lefty.
Interested in Learning More?
Want to measure your brand's EMV, discover emerging influencers, and optimize your fashion week strategy? Lefty's influencer marketing platform gives you the data-driven insights you need to succeed.
Talk to LeftyInsights TeamFAQ
Which brand had the highest EMV at Paris Fashion Week FW26?
Dior dominated with $55,061,074 in Earned Media Value with 13.17% engagement rate.Which brand had the highest EMV at Milan Fashion Week FW26?
Prada dominated with $27,058,320 in Earned Media Value with 2.75% engagement rate.How can brands measure their fashion week success?
Brands can track Earned Media Value (EMV), engagement rates, share of voice, impressions, engagement rate. Lefty provides comprehensive analytics for fashion week performance tracking.
