Who Won AW24 Fashion Weeks on Social Media?
Discover the brands and influencers who made a significant impact and generated the highest EMV across Autumn/Winter 24 Fashion Weeks.
The Autumn/Winter 24 Fashion Weeks showcased cutting-edge collections and drew A-list celebrities to the front rows. Key trends featured impactful partnerships with APAC influencers, propelling brands to the forefront of EMV rankings.
Lefty conducted a comprehensive analysis of brands showcased at Milan Fashion Week to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:
EMV = Impressions / (1000 x CPM)
Autumn/Winter 24's Top-Ranked Brands
The Top 30 Influencers Across Autumn/Winter 24 Fashion Weeks
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