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Drive results with data-driven influencer marketing

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Explore the leading influencers of 2024 across beauty, fashion, and sports. Discover the rising stars shaping trends and the ones to watch in 2025.

2024's Top Influencers of the Year

In 2024, Instagram solidified its position as the leading platform for influencer collaborations across beauty, fashion, and sportswear, driving unparalleled visibility for both influencers and partner brands. In the fashion sector, global icons like Jisoo and Rosé of Blackpink partnered with luxury brands, blending their music influence with contemporary style to captivate audiences. The beauty industry saw significant traction through figures like Hailey Bieber, seamlessly integrating her brand, Rhode, into her Instagram strategy to maximize engagement. Sportswear collaborations included football legends such as Leo Messi, who translated athletic excellence into strengthened brand loyalty.

Emerging influencers like Marissa Spagnoli and Fabio Dessena showcased Instagram’s effectiveness as a platform for rapid follower growth and niche audience engagement, highlighting its role in launching new talent. By leveraging Instagram’s powerful visual storytelling capabilities, influencers in 2024 elevated partner brands, achieving broad reach and meaningful audience connections.

Discover which influencers were the most impactful in the luxury fashion industry in 2024.

The Top Fashion Influencers

In 2024, the fashion industry experienced notable shifts in influencer rankings, with key figures driving significant visibility for luxury brands. Jisoo claimed the #1 spot, climbing from #5 in 2023, and generated $227M in Earned Media Value (EMV) while maintaining an impressive 5% engagement rate. Her collaborations with global luxury brands like Dior strengthened both her personal profile and the brand’s visibility on Instagram. Rosé advanced to #2 from #4, contributing $196M EMV with a similar 5% engagement rate, fueled by high-profile partnerships with Saint Laurent.

Kim Kardashian, previously ranked #1, moved to #3 but remained influential, delivering $102M EMV. Felix of Stray Kids made a remarkable leap from #17 to #7, reflecting his growing impact as a Louis Vuitton ambassador and his ability to connect with audiences.

These influencers played a pivotal role in amplifying luxury fashion brands, leveraging Instagram’s reach to seamlessly integrate exclusivity with accessibility. Their performance set new standards for visibility and engagement, shaping the benchmarks for influencer collaborations in 2025.

Discover which influencers were the most impactful in the beauty industry in 2024.

The Top Beauty Influencers

Instagram’s beauty industry was significantly influenced by celebrity brand founders and prominent creators in 2024, who utilized strategic promotions and collaborations to enhance brand visibility. Hailey Bieber's Rhode Skin brand stood out, leveraging authentic marketing strategies and viral campaigns like the Lip Phone Case, which effectively connected with younger demographics. Kylie Jenner demonstrated the potential of celebrity-led enterprises, generating $408M EMV with Kylie Skin, bolstered by a dedicated community of followers. Selena Gomez aligned her inclusive Rare Beauty line with her personal brand, resulting in $180M EMV and reinforcing the value of authenticity in the beauty space. Emerging influencer Lenka Lul showcased the impact of diverse partnerships, organically collaborating with multiple beauty brands to drive $40.6M EMV and achieving an impressive 7% engagement rate. Collectively, these figures illustrate how strategic marketing and collaborations continue to drive growth and visibility for beauty brands on Instagram.

Discover which athletes were the most impactful in the sportswear industry in 2024.

The Top Athletes of Sportswear

In 2024, athletes played a critical role in enhancing the visibility of sportswear brands on Instagram, generating 56% of the industry’s total Earned Media Value (EMV). Football stars like Lionel Messi, contributing $61.6M EMV, and Kylian Mbappé, with $16.2M EMV, effectively showcased the performance features of brands such as Adidas and Nike through strategic partnerships and high-level gameplay.

The influence extended beyond football, with cricket players also making a significant impact. Mohammed Shami achieved $19.1M EMV alongside an impressive 11.7% engagement rate, while Virat Kohli contributed $17.2M EMV. These athletes demonstrated the durability, agility, and style of sportswear, creating compelling narratives aligned with brand values.

Adidas, for instance, reached a remarkable $741M EMV in 2024, highlighting the effectiveness of athlete collaborations in connecting with global audiences. By combining sports excellence with brand identity, these partnerships underscored their ability to drive audience engagement, reinforce loyalty, and position sportswear as both functional and aspirational.

Discover which influencers had the highest follower growth in the past 90 days.

The Top Emerging Influencers

The rising influencers of 2024 have demonstrated significant follower growth since October 2024, underlining their growing influence within the fashion industry. These emerging figures, including stylists, models, and fashion commentators, drive key trends and shape industry conversations. For instance, @sagg_napoli showcased her archery skills during Dior's SS25 show, merging performance art with high fashion to deliver a standout collaboration. Similarly, model @aurimasski exemplified 2024’s focus on blending sportswear and style by partnering with Adidas Running to redefine the balance of functionality and fashion.

In the beauty sector, @touchangel collaborated with Kiehl's to promote their serum, reflecting an industry-wide shift toward diversifying representation by engaging more male talent in campaigns. This strategy aligns with broader efforts to create inclusive beauty and fragrance marketing.

In 2025, these influencers are positioned to take on increasingly prominent roles across fashion, sportswear, and beauty. Their rapid 2024 growth and impactful partnerships highlight their ability to shape industry trends and drive meaningful engagement.

In summary, 2024 was a transformative year for influencer marketing on Instagram, with creators across the fashion, beauty, and sportswear industries driving unprecedented visibility for themselves and their partner brands. Established icons like Jisoo, Hailey Bieber, and Lionel Messi set new benchmarks through high-profile collaborations, blending authenticity, exclusivity, and aspirational appeal to captivate global audiences. Emerging influencers also demonstrated the platform’s ability to elevate new voices, showcasing rapid follower growth and fostering niche connections. From luxury fashion to inclusive beauty campaigns and performance-focused sportswear partnerships, these collaborations exemplified the power of Instagram’s visual storytelling in shaping industry narratives, engaging audiences, and setting the stage for continued innovation in 2025.

2024's Top Influencers of the Year

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