Never Miss a Post: Meet Lefty’s New AI Logo Recognition Feature

Overview:

When influencers forget to use campaign hashtags or brand tags, tracking organic content becomes a nightmare. Teams spend endless amounts of time scanning through every post to find the relevant content. It’s a challenge we’ve heard time and again from clients like Apple, Chanel, Clarins, and Ralph Lauren, who needed a smarter, automated solution to reclaim their time and capture every piece of content.

To solve this, Lefty is introducing a new feature that utilizes AI-powered image recognition to scan influencer posts from any active campaign, detect brand logos and automatically add them to the campaign without requiring any tags.

How Does it Work?

Automated Logo Recognition

Lefty Vision (powered by Google Vision) instantly captures all the content created for a campaign by identifying the brand logos in the images without any hashtags, mentions, or keywords.

Lefty's Logo Recognition feature

AI Sparkle Badge

Spot AI tracked posts instantly. Look for the sparkle badge across your campaign content cards and detail panel to instantly see which posts used AI tracking and which brand was detected.

AI-detected post on Lefty

AI-detected Content Filter

Isolate, review, or export AI-found content instantly with the new Logo Recognition filter, designed to stack seamlessly with your existing filters.

Unified Brand Tracking for Multi-Logo Brands

Connect different visual identities (monograms, word marks, and color schemes) under a single brand umbrella in Lefty Admin. Tracking a single brand captures all its visual variations across campaigns.

Ready to Eliminate Manual Tracking?

Powered by AI, Lefty Vision handles the heavy lifting of content discovery so your team can focus on what they do best.

To learn more about the feature or other ways in which Lefty can help you scale your influencer marketing campaigns, contact us.