Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

In Q1 2025, influencer marketing in hospitality and airlines showed contrasting trends. Hotel EMV dropped 34% amid reduced mega influencer activity, while airlines saw a 28% boost through strategic, high-impact collaborations. TikTok gained share, driving travel discovery through immersive content. Culturally relevant and niche storytelling proved key to performance across both sectors.

Lefty_Report_2025Q1_HA_15052025_compressed-2.pdf

Q1 2025 Influencer Marketing Report: Key trends, metrics, and strategies in Hospitality & Airlines.

Q1 2025 State of Influencer Marketing | Hospitality & Airlines

Influencer marketing in the Hospitality and Airlines industries continues to evolve, bringing both new opportunities and challenges. Our Q1 2025 report delivers an in-depth look at the latest trends and performance insights.

The influencer marketing landscape continues its dynamic evolution, presenting both exciting opportunities and nuanced challenges for brands across diverse sectors. 

Our quarterly report, "Q1 2025 State of Influencer Marketing," offers a comprehensive analysis of the key trends, performance metrics, and emerging strategies that defined the first quarter of 2025. 

Focusing on the vibrant verticals of K-beauty, Clean Beauty, and Supplements, this report provides valuable insights into how influencer collaborations are shaping consumer engagement, driving brand awareness, and impacting purchasing decisions within these distinct industries.

Lefty_Report_2025Q1_BW_300425.pdf

Q1 2025 Influencer Marketing Report: Key trends, metrics, and strategies in K-beauty, Clean Beauty, & Supplements.

Q1 2025 State of Influencer Marketing | Beauty & Wellness

The evolving influencer marketing landscape in K-Beauty, Clean Beauty, and Supplements presents both opportunities and challenges. Our Q1 2025 report offers a comprehensive analysis of key trends and performance.

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain from January 1st to March 1st 2025.

From sleek ski gear to top-tier tech, social media creators were all about showing off their favorite looks and gadgets for hitting the slopes. So, here's the scoop on how 17 selected brands stacked up this season.

Lefty_Report_SkiSeason2025.pdf

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain.

Tracking EMV on the Slopes

The influencer marketing landscape in K-Beauty and clean beauty continues its dynamic evolution, presenting both exciting opportunities and nuanced challenges for brands across diverse sectors. Lefty’s Q1 2025 Influencer Marketing Insights combines crucial data to reveal the key strategies that defined the quarter, offering trends to guide brand influencer marketing into the future.