Industry Reports

Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

Jun 24, 2025

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

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Jun 13, 2025

Roland Garros 2025: The Alcaraz Effect

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

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Jun 11, 2025

2025 Cannes Film Festival

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

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Our collection

Jan 9, 2025

2024 데이터 인사이트

2024년, 럭셔리와 엔터테인먼트는 대담한 스토리텔링, 인재 협업, 그리고 영화, 음악, 스포츠 등 다양한 분야에서의 협력을 통해 하나가 되었습니다. Lefty와 Karla Otto의 2024 데이터 보고서는 이러한 트렌드가 2025 전략에 어떻게 영향을 미치는지, 독점적인 인사이트와 데이터로 자세히 분석합니다.

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