The luxury hospitality and travel sector is forecast to grow to over $700bn in the next three years. This comes at a pertinent time in the consumer landscape, where a sense of experience is now valued more highly over possessions, and 'lifestyle' has become a linchpin in the marketing lexicon for luxury brands.

We've teamed up with our partner at The Independents, Kala Otto, to uncover the data behind the travel boom. The study shows that key hospitality accounts across Hotels, Airlines, Boats, and Trains have seen a significant uptick in the share of voice online, generating a staggering $799M EMV on Instagram in 2023. And this impact is set to grow.

This new mindset, paired with a boom in the sector's digitization, means brands across verticals are vying for a piece of hospitality's unwavering consumer allure and market buoyancy. Which partnerships resonated the most?

LeftyxKO_HospitalityReport_260724.pdf

The Trends of Luxury Hospitality : 
Global Markets
Travel
Luxury
Social Media

Hospitality: The Power of Partnerships

The luxury hospitality and travel market is booming, projected to exceed $700bn in the next three years. With 'experience' trumping possessions, brands scramble for a piece of this lucrative market.
As digital transformation accelerates, which partnerships are truly resonating?

The 2024 Olympics ignite global excitement, making it a prime time for brands to leverage the power of athlete partnerships. Lefty will help you maximize your ROI by monitoring your visibility generated by athletes, KOLs, and brand ambassadors online.


Lefty is already helping leading brands like Ralph Lauren, LVMH and Karla Otto track their Olympics sponsorships through customized reporting from our best-in-class insights team.

Learn more to get a strategy to boost your brand with expert insights.

Lefty_Paris2024OlympicsInsightsStrategicReports.pdf

Olympic 2024 Insights Service

How are Brands Tracking Their Sponsorships at the 2024 Olympics?
Download to learn more about how Lefty is helping leading brands like Ralph Lauren, LVMH, and Karla Otto track their Olympics sponsorships through customized reporting

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations. Who's dominating the red carpet in #Cannes2024? 

Lefty_Report_Cannes2024.pdf

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations.

77th annual Cannes Film Festival

Check out our latest insights on the Cannes Film Festival. Discover key trends and major brand activations in our concise report.

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

Our report, Beauty & The Evolution of Influence, uncovers why the platform is resonating and how brands should build community while strategizing their social budgets for 2023 and beyond.  