The Top 30 Influencers at New York Fashion Week AW24
Discover the celebrities and influencers who made a significant impact and generated the highest EMV during New York Fashion Week Autumn/Winter 24 edition.
The Autumn/Winter 2024 New York Fashion Week season stood out with a laid-back vibe and diverse runway shows. Tommy Hilfiger's impressive return captured attention, achieving the highest EMV and engaging the top 5 influencers. The event attracted fashion enthusiasts, industry experts, journalists, and celebrities eager to witness innovative collections from iconic American brands. These cutting-edge designs ignited digital excitement, elevating brand visibility and heralding the emergence of new womenswear fashion trends for the season.
Lefty conducted a comprehensive analysis of brands showcased at New York Fashion Week to determine the level of visibility each brand and collection received on social media. We focused on identifying the key celebrities and influencers responsible for generating the most visibility. To measure this, we heavily relied on Earned Media Value (EMV), a metric that quantifies the monetary value equivalent to the cost of achieving the same online visibility. Our calculation formula is as follows:
EMV = Impressions / (1000 x CPM)
The Top 30 Influencers at New York Fashion Week AW24
1. Becky G - @iambeckyg
2. Jade Picon - @jadepicon
3. Win Metawin - @winmetawin
4. Lee Jun-ho - @le2jh
5. Nayeon - @nayeonyny
6. Sonam Kapoor - @sonamkapoor
7. Phuwin Tangsakyuen - @phuwintang
8. Pond Naravit - @ppnaravit
9. Tina Knowles - @mstinaknowles
10. Mick Schumacher - @mickschumacher
11. Leonie Hanne - @leoniehanne
12. Irina Shayk - @irinashayk
13. Bretman Rock - @bretmanrock
14. Paulo Andre - @iampauloandre
15. Lee Young Ji - @yungji_02
16. Chris Briney - @chrisbriney_
17. Nicole Wallace - @itsnicolewallace
18. Angie Landaburu - @angelitalc
19. Alex Consani - @alexconsani
20. Camila Mendes - @camimendes
21. Mew Suppasit - @mewsuppasit
22. JT - @thegirljt
23. Alton Mason - @altonmason
24. Nina Dobrev - @nina
25. Romee Strijd - @romeestrijd
26. Jessica Wang - @jessicawang
27. Elizabeth Gillies - @lizgillz
28. Damson Idris - @damsonidris
29. Kelly Rutherford - @kellyrutherford
30. Camila Coelho - @camilacoelho
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