The Go-To Influencer Marketing Platform forBeauty Brands
Powered by Intelligence
Find Influencers Fast
Access Lefty’s database of over 30 million profiles across social platforms. Filter by audience, demographics, engagement rate, and more to find your ideal match.
Track, Measure, Report
Automatically track all influencer posts, across social networks. Measure key metrics and generate reports in seconds. Focus on building relationships with creators, not spreadsheets.
Outsmart your Competitors and Stay Ahead
Monitor your brand’s performance by tracking competitors’ KPIs, including visibility, content strategies, and influencer activity. Gain insights by analyzing competitor-influencer partnerships, effectiveness, and industry best practices.
Boost Sales with Strategic Gifting
Easily manage product gifting, track influencer-driven sales, and automate payments to enhance your e-commerce and affiliate programs with automation and advanced analytics.
For Brands
What social platforms does Lefty support for influencer marketing?
Lefty tracks influencer content and performance across major social media platforms, including Instagram, TikTok, YouTube, X (Twitter), Red, Weibo, and Douyin.Is Lefty built for in-house teams or agencies?
Lefty has dedicated solutions for both. The Brands solution is purpose-built for in-house marketing teams that run creator programs. Lefty also has a separate solution tailored specifically for agencies supporting their clients' needs.Can I see which influencers my competitors are working with?
Absolutely. Lefty lets you analyze competitor-influencer partnerships, so you can see which creators they’re activating, how effective those partnerships are, and what content strategies are driving results for other brands in your space.How do I know an influencer is the right fit for my brand?
Look at their engagement rate, follower growth trends, past brand collaborations, brand safety, audience authenticity signals, and more, so you can vet creators with confidence before activating.How can I collaborate with my team on Lefty?
Lefty makes it easy for everyone to be on the same page. Our casting feature allows you to build lists and choose the best creators for your upcoming campaigns, then share live landing pages with colleagues or clients where they can vote, leave comments, and work through selections together. You can even forecast your final group's performance before committing, so everyone goes in knowing the potential value.Is Lefty built for global organizations?
Yes, and it's designed to grow with you. Workspaces let you set up separate environments for different regions, brands, or departments, each with their own workflows, tags, and data. Our Monitoring Dashboard then gives the right users global visibility, so they can track activity and performance across one or more teams.How do I find influencers talking about my brand organically?
With Lefty’s Discover and Content Search feature, you can easily identify the influencers talking about your brand, your competitors, and any other topic of interest. Search by profiles, views or content to find influencers that are the right match for your program.How much does Lefty cost?
Lefty offers custom pricing tailored to the size and scope of your influencer marketing program. Packages are built around the number of users and campaigns you manage, with flexible options for in-house teams, agencies, and multi-brand groups.
Our Happy Clients
"In 2023, the majority of our work fell within the macro and mid-tier KOLs who have strong engagement rates, which led to an increased EMV."
"Lefty streamlines our influencer campaign management with ease and autonomy. The platform evolves to meet precise metrics, while regular team follow-ups enhance our monitoring."
Drive eCommerce Sales with Influencers
Lefty empowers brands and agencies with the tools to find influencers, tracking influencers, measure performance, and drive impactful campaigns - all in one easy-to-use platform.
Free Trial