The Top Influencers of Paris Menswear SS25

The Top Influencers of Paris Menswear SS25

Paris Fashion Week SS25 Menswear edition saw a notable increase in visibility from last year, rising by 9% and translating to $145.8M in Earned Media Value (EMV). However, compared to Paris Menswear AW24, this season experienced a significant drop in influencer participation (-58%) and engagement (-21%). This drop indicates that online audiences were less engaged with the content, and attendees overall posted less PFW Menswear content on social media than usual.

This season, luxury powerhouses like Dior, Louis Vuitton, Loewe, AMI Paris, and Amiri dominated social media visibility rankings. Influencers played a crucial role in their ascent. Impressively, brands at the top of the EMV chart predominantly collaborated with East and South Asian KOLs. South Korean celebrities led the charge for Dior, while Thai influencers significantly boosted Louis Vuitton's EMV, underscoring their undeniable impact.

The Top Brands of Paris Fashion Week Menswear SS25

During Paris Menswear Fashion Week SS25, Dior, Louis Vuitton, and Loewe emerged as the top three most visible brands on social media, achieving a 34% increase in average engagement rates compared to the previous AW24 season in Paris. This remarkable growth can be credited to their strategic partnerships with influential figures from Thailand and South Korea, significantly enhancing their overall visibility.

Top Brands of Milan Fashion Week Menswear SS25: EMV Evolution

Compared to last year's Paris Fashion Week Menswear SS24 edition, most brands experienced a decline in EMV. However, Kidsuper achieved an unprecedented 434% increase in visibility this season, thanks to strategic collaborations with reggaeton artist Ozuna and rapper DDG.

The Top 15 Influencers of Milan Fashion Week Menswear SS25

#1 @txt_bighit attended Dior

• $18.3M EMV
• 16.1M Followers
• 3.02% ENG

#2 @eunwo.o_c attended Dior

• $10.6M EMV
• 45.4M Followers
• 7.88% ENG

#3 @milephakphum attended Dior

• $5.80M EMV
• 3.7M Followers
• 14.9% ENG

#4 @page.soobin attended Dior

• $5.29M EMV
• 11.5M Followers
• 24.2% ENG

#5 @yawnzzn attended Dior

• $4.82M EMV
• 18.3M Followers
• 13.3% ENG

#6 @jongsuk0206 attended LOEWE

• $3.90M EMV
• 26.6M Followers
• 3.76% ENG

#7 @sabrinacarpenter attended Louis Vuitton

• $3.64M EMV
• 36.6M Followers
• 10.03% ENG

#8 @xuminghao_o attended Louis Vuitton

• $3.56M EMV
• 9.1M Followers
• 19.8% ENG

#9 @hi_high_hiy promoted Dior

• $2.36M EMV
• 20.3M Followers
• 11.7% ENG

#10 @anuel attended Amiri

• $2.33M EMV
• 38.4M Followers
• 3.05% ENG

#11 @jacksonwang852g7 attended Louis Vuitton

• $2.27M EMV
• 32.7M Followers
• 3.48% ENG

#12 @phuwintang attended LOEWE

• $2.07M EMV
• 3.3M Followers
• 10.2% ENG

#13 @_zyozyo attended AMI Paris

• $2.04M EMV
• 10.8M Followers
• 9.48% ENG

#14 @bambam1a attended Louis Vuitton

• $1.88M EMV
• 17.7M Followers
• 5.38% ENG

#15 @nct attended Louis Vuitton and Kenzo

• $1.53M EMV
• 16.1M Followers
• 1.58% ENG