The Top Influencers of NYFW Women's SS25

New York Fashion Week's SS25 Womenswear edition experienced a remarkable 208% increase in visibility from the previous season and a 41% rise compared to last year's SS24 show. This season achieved a notable $131.8 million in Earned Media Value (EMV), underscoring the substantial growth of this New York Fashion Week edition. The positive trajectory highlights the evolution of New York Fashion Week, driven by collaborations with prominent talents, including Thai and K-Pop stars who graced the front rows of Tommy Hilfiger. Adding to the excitement were notable runway shows for Off-White and Maison Alaïa, attracting celebrities like Rihanna and propelling New York Fashion Week to new levels of virality.

The Top Brands of New York Fashion Week SS25

This season, Tommy Hilfiger emerged as the leading brand in social media visibility rankings thanks to its strategic casting choices. The brand achieved remarkable visibility by collaborating with Thai and South Korean stars, who command highly devoted audiences and have an exceptional online presence. Following its prominent exposure as Team USA's official outfitter, Ralph Lauren rose in the rankings to secure the second position. Meanwhile, Coach, a perennial favorite at New York Fashion Week, consistently remained among the top three brands. Newcomers Maison Alaïa and Off-White made impressive debuts in the rankings despite typically being absent from the NYFW schedule. Both brands soared into the top five with highly anticipated shows and a roster of major stars in attendance.

The Top Influencers of New York Fashion Week Womenswear SS25

#1 @sooyaaa__ attended Tommy Hilfiger

• $8M EMV
• 79.5M Followers
• 5.06% ENG

#2 @imwinter attended Ralph Lauren

• $6.44M EMV
• 10.9M Followers
• 18.5% ENG

#3 @fourth.ig attended Tommy Hilfiger

• $5.39M EMV
• 3.5M Followers
• 22.6% ENG

#4 @gemini_nt attended Tommy Hilfiger

• $5.07M EMV
• 3.4M Followers
• 18.5% ENG

#5 @ppnaravit attended Tommy Hilfiger

• $3.75M EMV
• 3.4M Followers
• 15.9% ENG

#6 @t.leeknowsaurus attended Tommy Hilfiger

• $3.02M EMV
• 5.1M Followers
• 30.4% ENG

#7 @phuwintang attended Tommy Hilfiger

• $3.02M EMV
• 3.5M Followers
• 30.4% ENG

#8 @yong.lixx attended Tommy Hilfiger

• $2.67M EMV
• 23.7M Followers
• 11.5% ENG

#9 @jadepicon attended Tommy Hilfiger

• $2.32M EMV
• 22M Followers
• 1.45% ENG

#10 @vousmevoyez attended Ralph Lauren

• $1.74M EMV
• 38.4M Followers
• 3.27% ENG

#11 @stevotake posted content about Tommy Hilfiger, Area, Carolina Herrera, Coach, Jason Wu, and Prabal Gurung

• $1.64M EMV
• 55.6K Followers
• 181.5% ENG

#12 @naraaziza attended Ralph Lauren and Khaite

• $1.62M EMV
• 4.2M Followers
• 19.6% ENG

#13 @abbieherbert_ attended Michael Kors, Carolina Herrera, and Jason Wu

• $1.60M EMV
• 2.3M Followers
• 2.11% ENG

#14 @girlfromjerseycity posted content about Tommy Hilfiger, Khaite, Michael Kors, and 6 others

• $1.37M EMV
• 467K Followers
• 1.70% ENG

#15 @camila_cabello attended Laquan Smith and Off-White

• $1.22M EMV
• 64.8M Followers
• 0.95% ENG