Jan 30, 2025

Lefty Product: 2024 Recap & 2025 Preview

In 2024, we achieved big milestones as a platform to elevate influencer programs to new heights. Here's a look back at what Lefty has accomplished in 2024.

Influencer MArketing

In 2024, we achieved big milestones as a platform, empowering you to elevate your influencer program to new heights—and we're honored to have been a part of your success. As we inch further into 2025, we're committed to making this next year even better for you and your business.

Here's a look back at what we accomplished in 2024.

Product seeding

$200K Gifted Products

sent by users. We improved how you collaborate with influencers as affiliates:

• Send products • Share links and promo codes • Process payments • Manage affiliate programs from A-Z

Seeding

700K Custom Fields

Were created by Lefty users to personalize your database. We enhanced platform customization with:

• Custom Campaign Fields • Post Labels • Campaign tracking settings

Campaigns

17M Posts

Were tracked by Lefty's users. We increased access to data throughout Lefty with: • The Lefty Home Dashboard • Streamlined post management within Campaigns • Performance forecasting and expanded influencer KPIs • Simplified influencer registration processes for Instagram Insights sharing.

Competitive Analytics

2000+ Competitive analysis reports

were created by Lefty users.

Looking Ahead to 2025

We're not stopping here! In 2025, we're focused on:

  • Delivering excellence in user experience
  • Driving innovation through Al
  • Reinforcing our position as a leader in affiliation, customization, and data quality

We can't wait to continue supporting your success and innovating together in 2025—thank you for being an essential part of the Lefty community!

Team Lefty

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