How to Leverage Influencer Marketing in China

China is a rapidly growing market with immense potential for Western brands. However, there are often several hurdles to entry, including language barriers, a need for locally-based teams, and limited knowledge of Chinese social platforms. Despite these challenges, the Chinese market needs to be bigger and more lucrative for digital marketers to ignore. Over two-thirds of Chinese consumers use their smartphones to make purchases, totaling around $2 trillion each year, and this number is only expected to grow in the coming years (Statista, 2022), (McKinsey Greater China, 2022). Western brands that can overcome these challenges and tap into this market will be well-positioned for long-term success.