Grow the impact of your influencer community

Take your influencer marketing program to the next level with robust analytics and streamlined workflows.

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Tommy Hilfiger
Puig
Celine
Clarins
Vans
Louis Vuitton
Ralph Lauren
Veja
By Redo
Michael Kors
Isabel Marant
Acne Studios

They trust us to streamline their organization

Profile picture of Lisa"LisaCarhartt

“We really appreciate that Lefty is a tool in constant evolution and we are so happy with all the new features. It has been a true life changer for us and we are still at the beginning of our journey with Lefty.”

Profile picture of Taeja Austin"Taeja AustinClarins

“Lefty has been a vital tool to the PR Department at Clarins UK. It allows our team to successfully and efficiently run campaigns and access reports in an instant. This makes our influencer selection process for future campaigns and projects much more effective which in-turn drives better results.”

Profile picture of Oh My Cream"Oh My Cream

“Lefty has been working with us for nearly 2 years now to manage our year-round influencer strategies. The tool enables us to effectively monitor the impact generated by our influencers/talents in an agile and autonomous way, as well as managing the creation of affiliate links to better track our performance and optimize the ROI of our operations. The tool is fun and easy to use, and the teams are always available and responsive to help us if we need it. We clearly can't do without it internally!”

FrançoisBanijay Events

“Check out the brands and influencers that really shook things up on social media during the recent weeks of Fashion Week. The Lefty team measured this impact using Earned Media Value (EMV), a metric that puts a price tag on the online buzz they generated.”

Profile picture of Bruno Meira"Bruno MeiraLanvin

“My essentials for influencer marketing: phone, laptop, daily newsletter, an unapologetic playlist, and Lefty.”

Profile picture of Hedi"HediByredo

“A great tool to track influencer content on multi-social platforms. A time saver for organizing content and reports. A data-driven tool that helps our brand on every campaign.”

Profile picture of Cecilia"CeciliaMagimix

“Lefty has enabled us to organize the management of our influencer campaigns simply, fluidly and autonomously.The platform evolves regularly to meet more precise numerical expectations. The regular follow-up with the teams also allows us to develop our monitoring.”

Learn more about the influencer industry with Lefty reports

SS26

SS26 Womenswear Roundup

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

Lefty Wimbledon

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Tommy Hilfiger’s Road to Success

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

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