In today’s fast-evolving digital landscape, TikTok has emerged as a powerhouse for beauty brand visibility, surpassing Instagram with a staggering 7x increase in impressions. Discover how you can leverage this trend to skyrocket your brand’s online impact.

Lefty_Report_Beauty.pdf

Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

The Evolving Media Landscape of Beauty Brands

The Autumn/Winter 2024 season made over half a billion in earned media value. But what were the standout moments?

Dive into our report with Lefty and Karla Otto as we go beyond metrics to uncover the captivating tales behind the numbers.

Experience the journey through luxury brands' runway strategies, from spectacular show productions to online and offline amplification. Discover the rising K-Pop stars on the front row, media titles reinventing social approaches backstage, and models ushering in a new era with their distinctive personas.

LeftyxKO Fashion AW2024 Report.pdf

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

AW24 Fashion Week Roundup

2023: A Year of Cultural Transformation. From Louis Vuitton's redefinition as a 'cultural brand' to Versace's star-studded collaborations, the convergence of art, fashion, and celebrity has set new industry standards. This year, we witnessed the landscape evolve, as TikTok propels individuals to stardom and cultural impact surpasses K-Pop stars. Dive into the immersive world of Lefty and Karla Otto's Year in Data, where proprietary insights meet creative narratives. Discover the data-defined top 10 moments of 2023.

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2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.

2023: A Year in Data

Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.

From retro icons and nu nostalgia in Paris, to a surge in TikTok fashion commentators at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York's passion for Gen Z's up-and-coming stars – Lefty and Karla Otto, alongside exclusive insights from TikTok, are here to unveil the pivotal trends and essential data you must discover this season. Delve into our latest report: SS24 Womenswear Roundup.

SS24 Womenswear Roundup

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Learn more about the influencer industry with Lefty reports

The Evolving Media Landscape of Beauty Brands

AW24 Fashion Week Roundup

2023: A Year in Data